Irwin ‘Naturals’ Supplements Aren’t Actually Natural, Class Action Lawsuit Alleges

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Irwin Naturals Supplements Class Action Lawsuit Overview: 

• Who: A New York consumer has lodged a class action against a California supplement maker, Irwin Naturals.
• What: Irwin Naturals is accused of deceiving customers into believing its supplements are natural when they allegedly contain synthetic ingredients.
• Where: The lawsuit is pending in New York federal court.

A leading California supplements producer, Irwin Naturals, claims its supplements are natural when they’re not, a new class action lawsuit alleges.

Plaintiff Joseph Asaro filed the class action lawsuit against Irwin Naturals in a New York federal court Monday, alleging misleading business practices. 

Asaro’s claims are directed at the marketing and labeling of Irwin Naturals’ health supplements, including sleep aides, Gingko, belly-burners, immuno-shields and more.

“Defendant manufactures, sells, and distributes the Products using a marketing and advertising campaign centered around claims that appeal to health-conscious consumers, i.e., that its products are natural,” alleges the class action lawsuit.

“However, Defendant’s advertising and marketing campaign is false, deceptive, and misleading because the Products contain non-natural, synthetic ingredients.”

Irwin Naturals Contains Synthetic Ingredient

Asaro said the 23 named supplements contain multiple ingredients including Tocopheryl Acetate—which is allegedly a synthetic ingredient used in pesticide formulations—gelatin, soy lecithin and maltodextrin among many more. 

“Defendant did not disclose that the above listed ingredients are synthetic ingredients,” the lawsuit states. “A reasonable consumer understands Defendant’s ‘Natural’ claims to mean that the Products are natural and do not contain synthetic ingredients.” 

As a result of the deceit, customers paid too much for the product, the class action alleges.

The plaintiff is suing under New York General Business Law and for breach of warranty and unjust enrichment. Asaro is  seeking damages, fees, costs and a jury trial.

This is not the first class action lawsuit Irwin Naturals has faced. In 2020, another New York plaintiff accused Irwin Naturals of intentionally misleading the public about the power of Ginkgo Smart to improve a person’s brain function in order to sell more bottles and make more money. 

Did you buy Irwin Naturals supplements expecting them to be free of synthetic ingredients? Let us know in the comments.

The plaintiff is represented by Jason P. Sultzer, Joseph Lipari and Daniel Markowitz of The Sultzer Law Group.

The Irwin Naturals False Advertising Class Action Lawsuit is Asaro et al., v. Irwin Naturals, Case No. 2:21-cv-05340 in the U.S. District Court Eastern District of New York.

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