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UPDATE:
- The Court approved this settlement Aug. 4, 2021.
A judge has certified a class action lawsuit accusing Blue Buffalo of falsely advertising the content of its pet food products.
Superior Court Judge Calum MacLeod certified the Class on April 15, 2021.
The certification establishes a nationwide Class of purchasers of the Blue Buffalo products before September 2019. This applies only to the complaints of false advertising, not to complaints of the content of the products actually causing harm to pets.
The class action lawsuit, filed in February 2016, argued that Blue Buffalo’s labelling, advertising, and promotion of its pet food as a healthy alternative to other brands were false and misleading.
The lead plaintiff claims Blue Buffalo’s “True Blue Promise” that the products contain no poultry byproduct meal, corn, wheat, soy, or artificial preservatives, colors, or flavors has no scientific basis.
In fact, the class action lawsuit states, the Blue Buffalo products actually contain “substantial amounts” of poultry by-product meal, as well as corn, rice, grains, artificial preservatives, and other ingredients that contradict the company’s “True Blue Promise.”
Nearly 4,000 Class Members already have registered with Class counsel, Judge MacLeod wrote.
If the settlement is approved, Class Members will be able to object to the settlement or to opt out of it, according to Judge MacLeod’s endorsement.
These Class Members will be entitled to “modest payments… without the need to submit a claim form or proof of purchase,” according to the endorsement.
A notice is expected to go out by April 30, 2021.
A hearing to approve the Blue Buffalo false advertising settlement is scheduled for July 29, 2021.
Do you buy Blue Buffalo pet food? Tell us about your experience with the product in the comment section below.
The plaintiff is represented by Jeff Orenstein and Andrea Grass.
The Blue Buffalo False Advertising Class Action Lawsuit is Brian Hardwick, et al. v. Blue Buffalo Co. Ltd., et al., Case No. 16-67441, in the Superior Court of Justice for the Court of Ontario.
Read About More Class Action Lawsuits & Class Action Settlements:
93 thoughts onBlue Buffalo False Advertising Class Action Certified in Canada
Been feeding my animals blue buffalo for years….
I could cry. I thought I was doing the best I could feeding my support baby Blue Buffalo. Vet told me it’s why he has an inlarged heart. I have never seen a dog with so many health issues. They claim all other dogs foods use euthanized dogs and cats in them. I can’t afford to take him to specialists!! Add me please.
Please add me my dogs eat blue Buffalo and have health problems due to it please help
Yes please add me
Please add me.
Please add me. I feed my dogs Blue Buffalo for over 4 years now.
Please add me! We have been feeding Blue Buffalo to our dog for 7-8 years. This is the only brand that she eats. After hearing this, what do I do? Changing to another brand takes time for the dog to adapt. She likes the brand but if this is not the best food then we have been wasting our money. Please add me to the list.
We have purchased this dog food since my girl was a baby.
Please add me. We have 2 dogs that have been eating Blue Buffalo. After a severe bout of gastroenteritis and a trip to the hospital, we switched our older dog to Blue Buffalo. We thought it would be better for her. Trying to do right by our 1 year old, we immediately started her on Blue Buffalo after rescuing her from an abusive home. She immediately gained weight, which we were happy about because she was skin and bones. Now we fear she’s getting overweight. As for our nearly 13 year old girl, we were told she’s more susceptible to stomach issues since her first attack. But, she’s getting random bouts of diarrhea every 4-6 months despite eating the same thing every day. It’s disheartening to think it could be Blue Buffalo that’s causing these additional attacks.
I am sick to my stomach. My vet in thunderbay Ontario Canada had no explanation while my Britney spanial,age 3 yrs old suddenly fell ill with no ideas why. I paid the vet and I have reciepts to proove over 5 thousand dollars and inside one week my dog Rufus went from very healthy to having his origins shut down and then heart failure with zero understanding from the vet. Over 5 thousand. All I can relate it to is the damn food. Our next dog a beagle passed away young as well. Our new beagle and chiwawa on a different diet. Health science food are doing very well. The blue dog food if the case only resulted in thousands in bills and left our family with no answers and huge bills. Sincerely Andrew Cory of 51 heron street b6 Beardmore Ontario Canada P0T1G0
Is this ALL BLUE FOOD,
I use the dry & canned “tastefuls”
I switched from Tiki cat to Blue, one cat is ok, the other is lossing hair on her legs???
Looked up reasons,, foung this info!
Is this ALL BLUE FOOD,
I use the dry & canned “tastefuls”