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UPDATE:
- The Court approved this settlement Aug. 4, 2021.
A judge has certified a class action lawsuit accusing Blue Buffalo of falsely advertising the content of its pet food products.
Superior Court Judge Calum MacLeod certified the Class on April 15, 2021.
The certification establishes a nationwide Class of purchasers of the Blue Buffalo products before September 2019. This applies only to the complaints of false advertising, not to complaints of the content of the products actually causing harm to pets.
The class action lawsuit, filed in February 2016, argued that Blue Buffalo’s labelling, advertising, and promotion of its pet food as a healthy alternative to other brands were false and misleading.
The lead plaintiff claims Blue Buffalo’s “True Blue Promise” that the products contain no poultry byproduct meal, corn, wheat, soy, or artificial preservatives, colors, or flavors has no scientific basis.
In fact, the class action lawsuit states, the Blue Buffalo products actually contain “substantial amounts” of poultry by-product meal, as well as corn, rice, grains, artificial preservatives, and other ingredients that contradict the company’s “True Blue Promise.”
Nearly 4,000 Class Members already have registered with Class counsel, Judge MacLeod wrote.
If the settlement is approved, Class Members will be able to object to the settlement or to opt out of it, according to Judge MacLeod’s endorsement.
These Class Members will be entitled to “modest payments… without the need to submit a claim form or proof of purchase,” according to the endorsement.
A notice is expected to go out by April 30, 2021.
A hearing to approve the Blue Buffalo false advertising settlement is scheduled for July 29, 2021.
Do you buy Blue Buffalo pet food? Tell us about your experience with the product in the comment section below.
The plaintiff is represented by Jeff Orenstein and Andrea Grass.
The Blue Buffalo False Advertising Class Action Lawsuit is Brian Hardwick, et al. v. Blue Buffalo Co. Ltd., et al., Case No. 16-67441, in the Superior Court of Justice for the Court of Ontario.
Read About More Class Action Lawsuits & Class Action Settlements:
93 thoughts onBlue Buffalo False Advertising Class Action Certified in Canada
Add me please
My dog began experiencing huge lipomas growths all over his body and especially in his lymph nodes in his neck within 3 months of beginning feeding him Blue Buffalo. He’d eat it like he hadn’t eaten for two days. I was shocked. He was a nibbler throughout the day for 15 years. So, I decided to taste it myself. I realized that this food was greasy, and flavorful than his old Nutro brand. So I stuck with it until these large lumps developed everywhere. I know dogs get these growths at a certain age and may get one or two on a 50-70lb dog. My Jack Russell has gained 6lbs (total of 28lbs) when he’s consistently been at 21-22lbs all of his adult life.
Blue Buffalo is owned by a marketing company. I have been feeding Nutro since 1988. I am so sorry to hear what happened and I hope your Jack Russell makes a full recovery.
Please add me because I also purchased this for our golden believing it was healthier! I paid more because I thought it was healthier.
I am furious about this! I am disabled, on a fixed income & because I believed Blue Buffalo’s advertising & ingredients I spent a lot of money on Blue Buffalo for my English Springer Spaniel! Please add my name!
My dog threw up a lot, she ended up having a heart attack.
Add me please. I bought a lot of Blue Buffalo Dog food for my Lab and my Min Pin. My Min Pin started getting sick after eating it. He threw up a lot, had diarrhea and had no energy. I called Blue Buffalo about it but they said they had no other complaints and did nothing. I switched his dog food and he got better.
My 12 week old puppy passed away on May 25th from pancreatitis. All she ate for 6 weeks was blue Buffalo puppy dry food and the first 2 weeks I added the can puppy to it about a tspoon full a about a table spoon of milk replacement so she would eat it. She gave no signs of being sick. She had been to the vet every 2 weeks for the shots her vet said she was a healthy baby. Now she’s gone
Add me
My cat also throws up
Used also for my dog and had to change it he kept having belly issues
I do use Blue buffalo wilderness wet for my cat because it said no by-product, but it is making him throw up. I also use the dry food, he tolerates that. Does this food not have the ingredients that is on the can & the bag???
If anyone knows please inform me. I would really appreciate it.
Ad me
Used Blue Buffalo!