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UPDATE: On Sept. 5, 2020, a judge decided to allow a BodyArmor SuperDrink class action lawsuit regarding the sports drinks labeling to proceed despite the company’s best efforts.
Customers across three states have filed a class action lawsuit saying that BodyArmor SuperDrink is not a health drink as implied by the product’s advertising, but is really more akin to a soda. The customers say the drink is full of sugar and does not provide the advertised hydration benefits.
The BodyArmor class action lawsuit was filed by Marc Silver, Heather Peffer, Donovan Marshall, and Alexander Hill, customers from California, New York, and Pennsylvania. They say that they purchased BodyArmor because they believed it to be beneficial for their health.
Allegedly, they and many reasonable consumers believed this based on the product’s advertisements that the drink is “More Natural Better” hydration than its competitors. According to the customers, the company claims that the product is good for consumers because it contains essential vitamins and nutrients.
However, the customers argue that these claims are not true, because the product is not superior or better than other products on the market. Additionally, the consumers claim that most people are not deprived of hydration in the way that the product claims and then allegedly claims to solve.
The BodyArmor false advertising class action lawsuit asserts that sports drink is sweetened with sugar, and the sugar content can harm consumers’ health, as opposed to better it as the product allegedly claims. The customers note that sugar is linked to serious medical conditions including type 2 diabetes, obesity, and cardiovascular disease if it consumed regularly.
The customers argue that had they known that the product was sweetened with sugar, or if they had known that it was not better for their health and hydration than other drinks, they would not have purchased it or paid as much as they did for it.
The BodyArmor class action lawsuit asserts that the drink’s maker, BA Sports Nutrition, falsely advertised BodyArmor as healthy and good for nutrition in order to attract health-conscious consumers.
Allegedly, the company knew that customers, especially those who worried about their health, are willing to pay a premium for healthy foods and products. According to the customers, BA Sports Nutrition took advantage of customer preference for healthy foods, and of their willingness to pay a premium, in order to advance its own profits.
The customers aim to represent a nationwide Class of customers who purchased the drinks, as well as state-wide classes in Pennsylvania, New York, and California, who purchased the beverages. They seek damages on behalf of themselves and all other allegedly similarly affected consumers in these classes.
Do you drink BodyArmor? Do you believe it to be healthy? Tell us about your thoughts in the comments below.
The customers are represented by Laurence D. King, Mario M. Choi and Maia C. Kats of Kaplan Fox & Kilsheimer LLP, and Michael R. Reese and George V. Granade II of Reese LLP.
The BodyArmor Sugar Content False Advertising Class Action Lawsuit is Silver, et al. v. BA Sports Nutrition LLC, Case No. 3:20-00633, in the U.S. District Court for the Northern District of California.
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599 thoughts onBodyArmor Class Action Says Sports Drink Is Soda
Can y’all not read the nutritional label? I’m sure compared to the drinks in the same portfolio that this drink targets (which is probably Gatorade and Powerade)it is probably healthier which is why it wouldn’t be false advertising.
Agreed.
Agree. No excuse for ignorance
This is disgusting people all want to jump on a lawsuit because you didn’t read the label that clearly states the second ingredient is sugar not to mention Gatorade has sugar and Powerade uses corn syrup to sweeten their drinks . People that are too lazy to read clearly printed ingredients should not be entitled to money for their laziness if your diabetic then your doctor will have explained to you that 21g of sugar in a drink is obviously not a good choice for you I have several diabetics in my family and they all have been told this by their doctors . You know how you become health read the damn labels you don’t rely on a company who has to make a profit to tell you what’s good for you. People inability to read and think for themselves should not be an excuse for any company to have to pay out huge amounts of money. I will continue to drink body Armor because I like it .
Add me please
Please add me.
I have purchased a few of these sports drink, not knowing they were doing more harm than good. Would like to be included in class action
I buy them weekly!
I love these drinks. I thought they were healthy for you. They are a little pricey but I break down and buy them.
I buy these drinks all the time and drink them while I’m driving. I did believe they were heathy for you.
Yes I believed body armor drink was a healthy drink. I was buying them. I love these drinks.
Purchased lots for the job site, thinking they were better than Gatorade
Add
Body Armour deceptive when we are trying to stay healthy; make better choices. Add me for not discovering what should be evident by the soda like taste.
All hydration drinks have sugar in them. You can’t rehydrate without it. Look up how to make homemade pediolite. Then go read what kind of sugar is the best type of sugar…there are three types…sucrose, glucose and fructose. They won’t win this class action lawsuit. Besides, people simple need to read the label and like with anything else, they need to be responsible. US sodas contain high fructose corn syrup, not pure cane sugar…and lots of other artificial ingredients btw. Pure cane sugar is the second ingredient on the list, they weren’t hiding it. And no where on the bottle are they advertizing to be a health drink but rather a Superior Hydration drink which they are.
Miss G THANK YOU!!! This is what I’ve been saying.
Exactly! Thank you!