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UPDATE: On Sept. 5, 2020, a judge decided to allow a BodyArmor SuperDrink class action lawsuit regarding the sports drinks labeling to proceed despite the company’s best efforts.
Customers across three states have filed a class action lawsuit saying that BodyArmor SuperDrink is not a health drink as implied by the product’s advertising, but is really more akin to a soda. The customers say the drink is full of sugar and does not provide the advertised hydration benefits.
The BodyArmor class action lawsuit was filed by Marc Silver, Heather Peffer, Donovan Marshall, and Alexander Hill, customers from California, New York, and Pennsylvania. They say that they purchased BodyArmor because they believed it to be beneficial for their health.
Allegedly, they and many reasonable consumers believed this based on the product’s advertisements that the drink is “More Natural Better” hydration than its competitors. According to the customers, the company claims that the product is good for consumers because it contains essential vitamins and nutrients.
However, the customers argue that these claims are not true, because the product is not superior or better than other products on the market. Additionally, the consumers claim that most people are not deprived of hydration in the way that the product claims and then allegedly claims to solve.
The BodyArmor false advertising class action lawsuit asserts that sports drink is sweetened with sugar, and the sugar content can harm consumers’ health, as opposed to better it as the product allegedly claims. The customers note that sugar is linked to serious medical conditions including type 2 diabetes, obesity, and cardiovascular disease if it consumed regularly.
The customers argue that had they known that the product was sweetened with sugar, or if they had known that it was not better for their health and hydration than other drinks, they would not have purchased it or paid as much as they did for it.
The BodyArmor class action lawsuit asserts that the drink’s maker, BA Sports Nutrition, falsely advertised BodyArmor as healthy and good for nutrition in order to attract health-conscious consumers.
Allegedly, the company knew that customers, especially those who worried about their health, are willing to pay a premium for healthy foods and products. According to the customers, BA Sports Nutrition took advantage of customer preference for healthy foods, and of their willingness to pay a premium, in order to advance its own profits.
The customers aim to represent a nationwide Class of customers who purchased the drinks, as well as state-wide classes in Pennsylvania, New York, and California, who purchased the beverages. They seek damages on behalf of themselves and all other allegedly similarly affected consumers in these classes.
Do you drink BodyArmor? Do you believe it to be healthy? Tell us about your thoughts in the comments below.
The customers are represented by Laurence D. King, Mario M. Choi and Maia C. Kats of Kaplan Fox & Kilsheimer LLP, and Michael R. Reese and George V. Granade II of Reese LLP.
The BodyArmor Sugar Content False Advertising Class Action Lawsuit is Silver, et al. v. BA Sports Nutrition LLC, Case No. 3:20-00633, in the U.S. District Court for the Northern District of California.
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599 thoughts onBodyArmor Class Action Says Sports Drink Is Soda
I drink body armor regularly,matter of fact I just finished drinking one and I didn’t know that they are doing more harm than good. add me please
Looking at the bottle you would assume that it is a healthier better drink than Coca-cola but I would not believe it to be better than Gatorade or any other similar sports drink unless the argument is that all sugar sports drinks are basically the same as a can of soda there is likely to be much argument here. and this brand like many other sports drinks does offer both the sugary drink option or the sugar free versions so just as Pepsi or diet Pepsi most consumers i think like having the sugar optional and are able to read a label .No one likes predatory advertising practices but some accountability for purchase is on consumers.
Bought these during my pregnancy because I was so dehydrated and also while breastfeeding my daughter because hydration helps with milk production. Maybe that’s why my supply dropped and my daughter was diagnosed with failure to thrive.
These would not make your milk dry up or your baby fail to thrive. This class act law suit is a joke. Without sugar, a drink cannot offer to be a true hydration drink. Look up how to make pediolite. It requires sugar. Pure cane sugar is not a source of bad sugar…it does break down into fructose. My daughter who is deadly allergic to fructose and has to be on a strict diet… glutton free and can’t even eat apples…can consume pure cane sugar. Any hydration drink must have a sugar component. The BA Sport Nutrition company has done nothing wrong.
My son drinks this and the difference is his performance is noticeable. Please read and make your own choice about what you & your kids consume in your bodies.
I totally agree. I use these while I get my infusions for a rare autoimmune disease and they literally are a godsend to me. All hydration drinks have to have a sugar base to work effectively. People would know that if they looked up how to make homemade pediolite. People used to die of dehydration until it was discovered that by adding sugar to water it kept people poperly hydrated. Not all sugars are the same either. Sodas in the US are full of high fructose corn syrup which is very different than pure cane sugar which doesn’t break down into fructose. I know this because my daughter is allergic to fructose and pure cane sugar and maple sryup are the two sweetners she can consume without becoming deathly ill. If these people were so concerned for their health, why didn’t they read the ingredients? Pure cane sugar is right there at the top of the list…they didn’t try to hide it.
I drink BA LUTE peach mango, about a case a week. The variety I drink is Peach Mango Lyte.
ADD ME PLEASE
please add me my kids would drink thia during practice.
This is a joke right? I’m holding a bottle of BodyArmor right now and no where on the bottle does it promote itself to be anything others than 1.) Supieor Hydration, 2.) Natural and 3.) A Sports Drink. It never claims to be health in a bottle as you claim. And believe it or not, it is a superior hydration drink because it contains some pure sugar. It is not more akind to soda but rather pedialyte but with added vitamins and minerals.
I love BodyArmor and use it every time I get IVIg treatment. It’s perfect for people with my disease because it’s high in potassium and low in magnesium and it contains electrolytes. Our bodies, people with my rare autoimmune disease that is, get depleted of potassium easily but are made worse by ingesting additional magnesium so BodyArmor is the perfect hydration drink for us when we need one. And the vitamin B12 is a bonus given we often suffer from B12 defficency as well. If they would add 3000 units of D3, I’d drink a BodyArmor every day. It’s also good because it’s made with pure cane sugar instead of artifical sugar or a high furctose corn syrup, even the 20 calorie drinks don’t have artificial sweetners which are so harmful for me. Not all sugars are as harmful as others and the amount we ingest plays a big part in that. I get it that you are fighting for people who work out but for some people like me and others with my disease who have to suffer through long hours of IVIg treatments and who because of our disease can no longer be in the gym, we need a drink like BodyArmor to keep us hydrated and help us keep from getting aseptic meningitis from our infusuions. No, we aren’t athletes but our muscles depend upon this stuff just as much if not more that a top preforming athlete does for survival.
People should take the time to actually read the lable before they consume the product. Cane sugar is a natural product it is not the same as high fructose corn syrup which is found in American sodas. The average soda has 30 more grams of sugar per serving than BodyArmor. Your comparison is very misleading! I truly hope you don’t win your case which could cause them to go out of business thereby leaving me and others like me without a much needed safe hydration drink. Someone’s lack of reading a lable and seeing that right up front it says PURE CANE SUGAR…second ingredient in the label…doesn’t deserve to win. If they were so concerned about their health, why didn’t they read the lable? Anyone who knows anything about hydration knows that the best way to hydrate is by mixing water with a bit of sugar along with some other ingredients like salt and baking soda. If people are downing these BodyArmor like most American’s down soda and therefore intaking larger amounts of sugar than their KETO diet allows, that’s their fault, not the company that makes the product. If you want superior hydration, your going to have to consume a bit of sugar in some form… artificial doesn’t cut it nor is artifical by any means better or safer for our bodies.
I don’t want to be on your list but I think I will contact BA Sports Nutrition and offer to testify for them if this goes to court.
I agree with you completely. Just because consumers choose to be ignorant to basic nutritional facts doesn’t make the company making the products liable for their stupidity.
I buy the low sugar one for my son who has ADD and the vitamins and minerals in it have really helped him. His grades and attention has gone up since he’s been drinking it.
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