Walmart Class Action Says Crackers Do Not Contain Graham Flour

Top Class Actions’s website and social media posts use affiliate links. If you make a purchase using such links, we may receive a commission, but it will not result in any additional charges to you. Please review our Affiliate Link Disclosure for more information.

A Walmart class action lawsuit alleges that company’s store brand graham crackers should contain more graham flour.

Plaintiff Jasmine Brown says she purchased Walmart’s Great Value Graham Crackers between 2016 and 2018 for personal use.

The Walmart class action claims that she purchased these products at least in part because they were represented as “graham crackers,” which she believed to imply that the products contained at least mostly graham flour, a type of whole wheat flour.

However, Brown says that after she purchased the products, she discovered by reading the ingredient list that the products are made with primarily refined white flour.

The Walmart graham crackers class action lawsuit states that graham flour is in the ingredient list, but is the fifth item on the list, implying that there is far less graham flour in the product than white flour.

Brown’s Walmart graham crackers class action lawsuit argues that labeling a product as a “graham cracker” implies that it is made primarily with graham flour.

The plaintiff goes on to say that customers seek out graham crackers specifically because they believe they contain graham flour as their primary ingredient.

The Great Value Graham Crackers class action lawsuit claims that Walmart knew or should have known that customers would assume the product contained mostly graham flour, and intentionally misled them in order to entice them into buying their product and not a competitor’s product.

Allegedly, the company represented their graham crackers as products that are more desirable to consumers than what they really are in an effort to increase their sales.

The Walmart graham crackers class action lawsuit states that many customers purchased graham crackers because graham flour is a whole wheat flour, which has more health benefits than white flour.

Additionally, customers allegedly expect a particular flavor from graham crackers because of the graham flour, which they do not get in Walmart’s graham crackers because they are not made with mostly graham flour.

According to Brown, she spent no less than $2.29 per product excluding tax, and agreed to pay this based on the representations of the product that were inconsistent with the product’s true nature.

She says that she was financially injured because had she known that the products were not what was advertised, she would not have purchased the products or would not have paid as much for them as she did.

Brown goes on to state that the Walmart graham crackers come in two flavors — honey and cinnamon, and that both are misrepresented as containing mostly graham flour. Allegedly, Brown purchased both the honey and cinnamon crackers between 2016 and 2018.

The Walmart class action lawsuit argues that the cinnamon graham crackers are further misrepresented because they contain cinnamon flavoring instead of actual cinnamon.

She says that the cinnamon product should be labeled as a cinnamon-flavored crackers instead of a cinnamon graham crackers because not only do they not contain enough graham flour, but they do not contain real cinnamon as advertised.

Brown is represented by Spencer Sheehan of Sheehan & Associates PC and by Joshua Levin-Epstein of Levin-Epstein & Associates PC.

The Walmart Graham Crackers Class Action Lawsuit is Jasmine Brown v. Walmart Inc., Case No. 2:19-cv-00569, in the U.S. District Court for the Eastern District of New York.