Three More School Districts Join Sweeping MDL Against Juul Labs Over E-Cig Misrepresentation Claims

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Juul Vaping Misrepresentation MDL Overview: 

• Who: Brandywine School District, Griffith Public Schools, and Caesar Rodney School District joined multidistrict litigation (MDL) against Juul Labs Inc. 
• Why: The school districts claim Juul misrepresents the safety of its e-cigarette devices and targets the youth demographic.
• Where: The MDL is being heard in California federal court.

Three more school districts have joined sweeping multidistrict litigation (MDL) against Juul Labs Inc. over claims the company targets youth and misrepresents its e-cig products as safer than traditional cigarettes.

Plaintiffs Brandywine School District, of Delaware, Griffith Public Schools, of Indiana, and Caesar Rodney School District, of Delaware, claim Juul has exacerbated an underage nicotine crisis that was trending in the right direction before it brought its products to market. 

“The United States, closer than ever to consigning the nicotine industry to the dustbin of history, now faces a youth nicotine epidemic of historic proportions,” the school districts say.

The school districts claim Juul has intentionally marketed its e-cigarette devices to youth consumers by making their devices “slick” and “high tech” with “kid-friendly flavors.” 

“(Juul) knew they would need to create and market a product that would make nicotine cool again, without any of the stigma associated with cigarettes,” the school districts say. 

The school districts claim Juul has made it a practice of using social media influencers known by teens to market their products and even sent representatives directly into schools to market to underage teens. 

Juul also has been misleading consumers about the dangers of its product, as well as “grossly understating” the amount of nicotine that its products contain. 

“Advertising campaigns featured JUUL paired with food and coffee, positioning JUUL as part of a healthy meal, a normal part of a daily routine, and as safe as caffeine,” the school districts say. 

The school district’s claims against Juul include negligence, gross negligence, and violations of the Racketeer Influenced and Corrupt Organizations Act and individual states’ public nuisance laws. 

Juul Faces Mounting Litigation Alleging it Fueled Youth Vaping Epidemic

Two other school districts, Colonial School District and New Castle County Vo-Tech School District, also joined the MDL against Juul earlier this month. 

Also this month, Juul asked a federal judge to choose two school districts as the first government entities to testify in bellwether trials set to take place over the claims. 

To see if you qualify to join the Juul e-cigarette lung injury class action lawsuit investigation click here (links to paid attorney advertisement). 

The school districts are represented by Khaldoun A. Baghdadi and Conor M. Kelly of Walkup, Melodia, Kelly & Schoenberger, Philip C. Federico, Brent P. Ceryes, and Matthew P. Legg of Schochor, Federico & Staton, P.A., John Fiske of Baron & Budd, P.C., Chase T. Brockstedt of Baird Mandalas Brockstedt LLC, Thomas P. Cartmell of Wagstaff & Cartmell LLP, Kirk J. Goza, and Brad Honnold of Goza & Honnold LLC, Rahul Ravipudi of Panish Shea & Boyle LLP, and Andy D. Birchfield, Jr. and Joseph G. VanZandt of Beasley Allen Crow Methvin Portis & Miles, LLC. 

The Juul Vaping Misrepresentation MDL is In re: Juul Labs Inc. Marketing, Sales Practices and Products Liability Litigation, Case No. 3:19-md-02913, in the U.S. District Court for the Northern District of California.

Read About More Class Action Lawsuits & Class Action Settlements:

• Juul Class Actions Lodged by Two More School Districts Claiming Co Misrepresents Safety of Its Vaping Devices, Targets Youth
• $15M Awarded in Lawsuit Over E-Cig Battery Explosion Injuries
• Juul Wants School Districts To Go First In MDL Bellwether Trials Concerning Vaping Device Claims
• More Plaintiffs, Including Minors and School Districts, Join Multidistrict Litigation Against Juul