One a Day class action claims vitamins not ‘natural’ as advertised

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One a Day class action overview: 

• Who: A man who bought Bayer’s One a Day Multivitamin Natural Fruit Bites is suing the company
• Why: The plaintiff says he and other consumers were deceived by the marketing of the bites as “natural,” when they allegedly contain synthetic ingredients.
• Where: California federal court

One a Day Multivitamin Natural Fruit Bites are marketed by manufacturer Bayer as being natural, but in reality they contain synthetic ingredients, a new class action lawsuit alleges. 

Plaintiff Edison Corpuz filed the class action complaint against Bayer Corp. on July 25 in a California federal court, alleging violations of state consumer law.

According to the lawsuit, the company makes the products and markets them in a way that represents that they are natural and appeal to health-conscious consumers. 

“However, Defendant’s advertising and marketing campaign is false, deceptive, and misleading because the Products contain non-natural, synthetic ingredients,” the lawsuit states.

Ingredients are synthetic, lawsuit states 

Bayer’s “natural” representations are misleading because the products cholecalciferol, niacinamide, pyridoxinehydrochlorid and D-biotin are in the products’ ingredient lists. The plaintiff says these products are synthetic. 

Corpuz says he and other customers paid a premium for the products based upon their “natural” representation, and claims they would not have paid as much for the bites had they known the product contained allegedly synthetic ingredients. 

He’s looking to represent anyone from California who bought one of the products from July 25, 2019, through now. 

He’s suing under the California Consumers Legal Remedies Act and seeking certification of the class action, damages, fees, costs and a jury trial. 

This is not the first lawsuit Bayer has faced over its One a Day multivitamin products.

In 2016, plaintiff William Brady filed a class action lawsuit alleging Bayer misled consumers by using “nano-type” instructions to inform them two of the vitamins each day are actually recommended.

The class action lawsuit was originally dismissed by a district court; however, upon appeal, the plaintiff convinced a panel of judges that a normal consumer would be deceived by the packaging.

What do you think of the allegations in this lawsuit? Let us know in the comments! 

The plaintiff is represented by Michael R. Reese and Sue J. Nam of Reese LLP. 

The One a Day class action lawsuit is Edison Corpuz v. Bayer Corp., Case No. 3:22-cv-01085-MMA-JLB in the U.S. District Court for the Southern District of California.

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