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A class action lawsuit has been filed on behalf of consumers who purchased Suave Professionals Keratin Infusion 30 Day Smoothing Kit, alleging it causes significant hair loss.
Plaintiffs in the class action lawsuit allege they purchased the product because they believed Unilever’s false representations that it would smooth their hair and coat it with Keratin, a protein found naturally in hair. Little did they know, however, that the Suave Keratin treatment contains an ingredient or combination of ingredients that causes significant hair loss upon proper application.
The class action lawsuit is accusing Unilever of false advertising and of issuing a belated and incomplete “recall” of the hazardous product, thus violating consumer protection laws and breaching its express and implied warranties.
The Suave Professionals Keratin Infusion 30 Day Smoothing Kit class action lawsuit is brought on behalf of all consumers who purchased the product.
UPDATE: Unilever agreed to a $10 million class action settlement resolving claims that Suave Professionals Keratin Infusion 30 Day Smoothing Kit was falsely advertised and damaged hair.
UPDATE 2: The Suave Keratin Smoothing Kit class action settlement received final approval on July 9, 2014.
UPDATE 3: Two appeals were filed following final approval of the class action settlement, which has delayed the payment of claims. Viewers are reporting to us that the Settlement Administrator has contacted them to inform them that a Special Master has been appointed to review claims that that payments cannot be made until this process is complete and all appeals are resolved. Some Class Members have received Authorization and Request for Information forms requesting additional information such as their Social Security number. According to the Settlement Administrator: “Both the claims evaluation and the resolution of the appeals will take some time, at least several months, and we cannot estimate when claim payments will be made at this time.” We will continue to provide updates as we hear them. Keep checking back.
UPDATE 4: On Mar. 25, 2016, the 7th U.S. Circuit Court of Appeals affirmed a $10.2 million class action settlement over allegations Unilever PLC’s Suave Keratin Infusion products caused consumers’ hair to fall out.
UPDATE 5: On Mar. 30, 2016, according to the settlement website, the settlement is expected to become final on June 23, 2016 and checks will be mailed out to Class Members in early July.
UPDATE 6: On July 5, 2016, Top Class Actions readers who filed for Benefit Option A started receiving checks worth as much as $50!
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79 thoughts onSuave Professionals Keratin Treatment Class Action Lawsuit
I cry for two years just glad this is just come to a end .I have suffer .loss more then 15,000.00 but most of all my self esteem. …
UPDATE 5: On Mar. 30, 2016, according to the settlement website, the settlement is expected to become final on June 23, 2016 and checks will be mailed out to Class Members in early July.
UPDATE 4: On Mar. 25, 2016, the 7th U.S. Circuit Court of Appeals affirmed a $10.2 million class action settlement over allegations Unilever PLC’s Suave Keratin Infusion products caused consumers’ hair to fall out.
I had injury damage too and was also wondering why its taking so long. I’m still having to continue to work on getting my hair back to the way it was or at least close. Two years ago, one of the people working in the law office told me that there was more than enough to give each injury clam $25,000 after lawyer fees. So go figure.
Its reliant on the extent of damage. Anyone seeking reimbursement only gets $10. Anyone that suffered injuries and provided valid proof of not only the injury but of treatment costs stands to receive anywhere from $40 – $25K — I cant believe its taking this long. My hair hasn’t been the same since and I don’t imagine it ever will be.
mine either. I’m constantly getting hair conditioning treatments and it now always feels like straw when I’m in the shower and It NEVER felt that way before this product. I didn’t even use the entire bottle because it burned so much. I sent in as much proof and even pictures before and after. I just had a bad break up and my DR. thought it was stress until we put the pieces together. I had kept the left over bottle with the contents that burned my hair so bad, (Cant remember which step it was, there was like 3 steps I believe, its been 5 years) and threw it away one week before I realized there was a lawsuit. My hair started coming out in clumps in the shower and when I brushed it. I became so depressed, hid in the house, wouldn’t go out for months, because it looked so bad. I hope they make fair settlements. This seriously damaged my hair. Five years later, still trying to get it back to normal, almost there but don’t think it will ever be like it was before.
CLASS COUNSEL, HAD CASE SINCE SEPT. 2014……SEPT. 2015..(1 YEAR) IN 6 MONTHS IT WILL BE 2 YEARS……IT ALL ABOUT INTEREST $$$$$$$$$$$$$…….THE CONSUMER THAT SUFFERED WIT DAMAGE HAIR………….CASE IN POINT……………..READ THERE UP DATE…1/18/2016 ON A SUNDAY ( IS THAT A WORK DAY TO MAKE A LEGAL DECISION…..THINK…….) APRIL 15 2016…CONSUMER DEADLINE TO FILE TAXES………………THINK………………
ARE SETTLEMENT BEING MAILED OUT BFOR…..DECEMBER 31 2015…….CUSTOMER SERVICE REP, DNT KNOW…………CHECK WILL COME FROM, MINNEAPOLIS MINNESOTA….1 YEAR WORTH OF INTEREST, GREEDY LAWYERS WONT LOOSE…….THERE MORE THAN ENOUGH MONEY…TO PAY ALL CLASS MEMBERS….$ 35,000.oo………………….
You lie.
No haven’t heard anything since 09/15/2015 hopefully processing and hurry up and send out the checks.
No haven’t heard anything since 09/15/2015, hopefully they are working on it and checks will be distributed as soon as possible. STILL WAITING!
I really wish this would resolve, years later, several treatments, haircuts, regrowth, and my hair is still not the same. It grows in differently, sparse, and the texture/curl different. I hate it. I did receive a paper in September regarding SSN, Medicare/Medicaid, but no request for additional pictures, etc. I previously sent in thoroughly documented paperwork and photos so I cant imagine there was any problem there that required additional information. Anyone else been in contact with them since 09/15?
I just received papers from special master asking for additional info such as pictures and extra questions so I guess its finally coming to a end. papers due back 09/18/2015. did anyone else received any thing in the mail on sept 4,2015.