Snoop Dogg lawsuit claims Post, Walmart prevented sale of Snoop Cereal

Snoop Dogg lawsuit overview:

• Who: Broadus Foods, owned by Snoop Dogg and Master P, is suing Post Consumer Brands LLC, Post Foods LLC and Walmart Inc.
• Why: Post and Walmart allegedly worked together to keep Snoop Cereal off store shelves in order to “choke Broadus Foods out of the market.”
• Where: The Snoop Cereal lawsuit was filed in Minnesota.

A Snoop Dogg lawsuit claims Walmart and Post Foods engaged in bad faith dealings with Broadus Foods Inc., preventing the sale of Snoop Cereal at Walmart stores.

Calvin Broadus, popularly known as Snoop Dogg, and Percy Miller, popularly known as Master P, created Broadus Foods as part of their vision to create a family-owned company that adds diversity within the food industry and to create opportunities for minority-owned food products, the Walmart lawsuit explains.

Broadus Foods became one of the few high-profile minority-owned businesses in the food industry, and its main brands are Snoop Cereal and Momma Snoop, according to the Snoop Dogg lawsuit.

Post lawsuit says company agreed to sell Snoop Cereal in bad faith

Snoop Dogg and Master P say they approached Post to help get Snoop Cereal on retail shelves. The Post lawsuit alleges the company wanted to buy the brand outright, but Snoop Dogg and Master P wished to retain ownership of Broadus Foods in order to be able to leave it to their families.

Post agreed to a partnership and promotion agreement in which they would split profits with Broadus Foods and treat Snoop Cereal as one of its own brands, the Post lawsuit says. As part of the agreement, Post promised to produce and distribute the cereal to Walmart, Target, Kroger, Amazon, and other major retailers, according to the lawsuit.

“Unbeknownst to Broadus Foods, Post was not on board with their goals and dreams and had no intention of treating Snoop Cereal equally as its own brands,” the Walmart lawsuit says.

Post allegedly “entered a false agreement where they could choke Broadus Foods out of the market, thereby preventing Snoop Cereal from being sold or produced by any competitor” because Snoop Dogg and Master P refused to sell the brand outright.

The Walmart lawsuit alleges that Snoop Cereal was listed as sold out or out of stock on Walmart’s website and in-store app, when in fact there were several boxes in the stockroom that were coded not to be placed on the shelves.

Broadus Foods claims that Post and Walmart worked together to ensure Snoop Cereal would never appear on Walmart’s shelves. Post and Walmart also allege Broadus Foods is responsible for “vague chargebacks and expenses” because Snoop Cereal did not sell, the Snoop Dogg lawsuit says.

“Yet, when Snoop Cereal is in the cereal aisle of stores, customers buy it,” the Snoop Cereal lawsuit says. “The only reason Snoop Cereal would not sell was because Post and Walmart intentionally kept it from reaching the market.”

Broadus Foods says it has incurred damages in excess of $50,000 due to the defendants’ breach of contract and allegedly bad-faith dealing.

Combs Wine and Spirits, owned by Sean “Diddy” Combs, is pursuing a lawsuit alleging Diageo North America LLC marketed his spirits as lesser than other spirits.

What do you think of the Post lawsuit’s allegations that Post and Walmart intentionally kept Snoop Cereal off the store shelves? Let us know in the comments.

Broadus Foods is represented by Howard P. Helgen of Helgen & Helgen PA; and Benjamin L. Crump, Paul A. Grinke, Aaron Dekle and Brooke Cluse of Ben Crump Law PLLC.

The Snoop Cereal lawsuit is Broadus Foods LLC v. Post Consumer Brands LLC, et al., Case No. 19HA-CV-24-526, in the State of Minnesota District Court, County of Dakota.

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