Nutro hit with class action over ‘no artificial preservatives’ claim on dog food

Nutro class action lawsuit overview:

• Who: Plaintiff Nicole Flick filed a class action lawsuit against Mars Petcare US Inc., doing business as Nutro Pet Foods.
• Why: Flick claims Nutro falsely advertises its Natural Choice dog food as containing no artificial preservatives.
• Where: The Nutro class action lawsuit was filed in California federal court.

A new class action lawsuit accuses Nutro of falsely advertising its Natural Choice dog food as containing no artificial preservatives.

Plaintiff Nicole Flick’s Nutro class action lawsuit claims Nutro’s Natural Choice dog food contains both citric acid and mixed tocopherols, which are both artificial preservatives.

Flick wants to represent a California class of consumers who purchased the Nutro Natural Choice dog food within four years prior to the filing of the class action.

“The products’ labels prominently represent that they contain ‘No Artificial Flavors, Colors, or Preservatives,’” the Nutro class action lawsuit alleges. “This representation is false.”

Flick argues that Nutro manufactures, packages, labels, advertises, distributes, and sells the dog food and is responsible for the allegedly false advertising.

Nutro class action: Citric acid, tocopherols are artificial preservatives

Flick claims that Nutro’s Natural Choice dog food is misbranded and falsely advertised because it contains synthetic preservatives.

The plaintiff argues that she prefers to purchase foods free from artificial or synthetic ingredients and relied on the Nutro Natural Choice dog food label statement in making her purchase.

Flick claims that Nutro’s Natural Choice dog food contains citric acid that is not extracted from fruit or any natural material, but is instead manufactured from industrial feedstocks using fermentation and chemical processing.

“Reasonable consumers would not understand ingredients derived from these processes as ‘natural,’” the Nutro class action lawsuit says.

Flick also argues that tocopherols used in the Nutro Natural Choice dog food are synthetic, derived from petrochemical sources, and are not natural.

The plaintiff claims Nutro is guilty of unjust enrichment and breach of express warranty and is in violation of California’s Consumers Legal Remedies Act and Business and Professions Code.

Flick demands a jury trial and requests declaratory and injunctive relief, compensatory damages, and attorneys’ fees and costs.

Currently, Post Holdings Inc. is also facing a lawsuit claiming the company falsely advertises its Nature’s Recipe dog food as containing no artificial preservatives with respect to its use of citric acid.

Have you ever purchased Nutro Natural Choice dog food? Let us know in the comments.

The plaintiff is represented by Charles C. Weller of Charles C. Weller APC.

The Nutro class action lawsuit is Flick v. Mars Petcare US Inc. dba Nutro Pet Foods, Case No. 3:26-cv-02142-CAB-BJW, in the U.S. District Court for the Southern District of California.

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