Kenvue seeks dismissal of class action alleging baby oil misrepresents ingredients

Kenvue action lawsuit overview:

• Who: Kenvue Brands is seeking dismissal of a class action lawsuit filed by plaintiff Michael Douma.
• Why: Douma claims Kenvue misleads consumers about the amount of shea and cocoa butter in its Johnson’s brand baby oil.
• Where: The Kenvue baby oil class action lawsuit was filed in New Jersey federal court.

Kenvue has asked a federal judge to dismiss a class action lawsuit alleging the company misleads consumers about the amount of shea and cocoa butter in its Johnson’s brand baby oil.

Plaintiff Michael Douma claims the baby oil product is “enriched” with shea and cocoa butter, but Kenvue does not disclose that the product is primarily made with mineral oil.

The plaintiff filed the lawsuit in December 2025, alleging Kenvue’s product labeling is misleading because it suggests the baby oil is primarily made with shea and cocoa butter.

In its motion to dismiss, Kenvue argues that the baby oil product label is not misleading because it accurately describes the product as an “oil” that is “enriched” with shea and cocoa butter.

Kenvue argues baby oil label accurately describes product

Kenvue argues the baby oil product label does not claim to be “shea butter,” “cocoa butter cream” or “100% shea & cocoa butter” but rather a baby oil enriched with shea and cocoa butter.

The company claims the baby oil product’s label identifies its true form correctly.

“The front label states that it is an ‘oil,’ truthfully conveying to consumers that the butters are added to an oil base, not replacements or sources for it,” Kenvue says in its motion to dismiss the Kenvue class action lawsuit.

Kenvue claims the baby oil product’s ingredient list is transparent and shows that the product is primarily a mineral oil.

The company argues that the law assumes reasonable consumers can and do read ingredient lists, and that the baby oil class action lawsuit should be dismissed because there is no plausible deception.

Kenvue further asserts that Douma’s claims should be dismissed because he fails to allege a cognizable injury, reasonable reliance on the alleged misrepresentation or a plausible theory of deception.

What do you think of the allegations made in this Kenvue baby oil class action lawsuit? Join the discussion in the comments.

Kenvue is represented by Stephen C. Matthews of DLA Piper LLP (US).

The Kenvue class action lawsuit is Douma v. Kenvue Brands LLC, Case No. 2:25-cv-18129-SDW-JRA, in the U.S. District Court for the District of New Jersey.

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