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Coca-Cola rewards program class action lawsuit overview:
- Who: Glenn Coe filed a class action lawsuit against The Coca-Cola Co.
- Why: Coe claims Coca-Cola runs an unlawful rewards program since it doesn’t offer anything of actual value to consumers.
- Where: The class action lawsuit was filed in New York federal court.
The Coca-Cola Co. sells products with rewards program codes that do not actually benefit consumers, a new class action lawsuit alleges.
Plaintiff Glenn Coe claims Coca-Cola’s reward program only allows consumers to donate their accumulated rewards to preselected charities of the company’s choice.
Coe argues Coca-Cola’s reward codes are effectively unlawful “trading stamps” since consumers are unable to actually redeem them for anything of value.
“Defendant continues to sell Coke products with reward codes even though the only benefit is to donate their accumulated value to one of its selected nonprofit groups,” the Coca-Cola class action states.
Coe argues Coca-Cola’s rewards program is marketed “contrary to state law” due to it not having “legibly printed upon (their) face a cash value determined by the company in cents or any fraction thereof.”
Coca-Cola class action claims consumers unable to redeem codes for cash
Due to not having a stated cash value, consumers are unable to redeem the codes for cash when presenting them to the company, the Coca-Cola class action alleges.
“This requirement was designed to prevent customers, like Plaintiff, from being left without any value in the event of their accumulation of non-redeemable reward codes,” the class action states.
Coe claims Coca-Cola is guilty of unjust enrichment, negligent representation and fraud and in violation of multiple state consumer fraud acts, the Magnuson Moss Warranty Act and New York General Business Law.
Coe wants to represent a New York class and a multistate consumer fraud subclass of individuals who have purchased a Coca-Cola product that came with a rewards code.
He demands a jury trial and requests injunctive relief along with monetary, statutory and/or punitive damages for himself and all class members.
A consumer filed a separate class action against Coca-Cola last month over claims the company failed to properly pay its workers following last year’s hack of Kronos’ timekeeping systems.
Have you purchased a Coca-Cola product with a rewards code? Let us know in the comments.
The plaintiff is represented by Spencer Sheehan of Sheehan & Associates.
The Coca-Cola rewards program class action lawsuit is Coe v. The Coca-Cola Co., Case No. 1:22-cv-00430, in the U.S. District Court for the Western District of New York.
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2,005 thoughts onCoca-Cola class action alleges rewards program does not provide value to customers
I have purchased Coke products from single various size bottles to up to 32 can cases at Sam’s Club all having codes either under the bottle caps, inside the paper cartons, and on the plastic wrapping of cases. I have or may still have an online account where in the past I have redeemed points for various Coke items until this program was halted except for donating the points to a charity.
Yes! Please add me!
I have had alot of codes
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I used them all the time.
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