Top Class Actions’s website and social media posts use affiliate links. If you make a purchase using such links, we may receive a commission, but it will not result in any additional charges to you. Please review our Affiliate Link Disclosure for more information.
Update:
- Coca-Cola asked a New York federal judge to dismiss a lawsuit claiming Simply Tropical Juice contains trace amounts of per- and polyfluoroalkyl substances (PFAS), also known as “forever chemicals.”
- Coca-Cola told U.S. District Judge Nelson S. Roman the plaintiffs failed to show the PFAS are dangerous in trace amounts, Law360 reports.
- The plaintiffs claimed the tropical juice is mislabeled as natural when it actually contains PFAS chemicals.
- Coca-Cola claims the plaintiffs lack standing to assert the claims and failed to state a claim the judge could determine to be true and then grant relief.
Coca-Cola, Simply Orange class action overview:
- Who: A Simply Tropical juice consumer is suing Coca-Cola and Simply Orange.
- Why: The plaintiff says the juice contains synthetic chemicals.
- Where: The Coca-Cola, Simply Orange class action was filed in a New York federal court.
(Dec. 30, 2022)
Simply Tropical juice is labeled as “all natural” but it actually contains synthetic “forever chemicals,” a new class action lawsuit alleges.
Plaintiff Joseph Lurenz filed the class action complaint against The Coca-Cola Co. and The Simply Orange Juice Co. on Dec. 28 in a New York federal court, alleging violations of state and federal consumer laws.
The companies make the Simply Tropical juice drink, which, according to the complaint, is prominently labeled as an “All Natural” drink.
“In reality, Plaintiff’s testing has revealed that the Product contains per- and polyfluoroalkyl substances, a category of synthetic chemicals that are, by definition, not natural,” the lawsuit states.
PFAS are a group of synthetic, man-made, chemicals known to be harmful to both humans and the environment, the lawsuit states. Because PFAS persist and accumulate over time, they are harmful even at very low levels and known as “forever chemicals,” the lawsuit says.
Simply is marketed as being natural and simple, but contains chemicals, lawsuit says
Lurenz said his independent testing revealed the juice product marketed as “healthy and all natural” actually contains the toxic chemicals.
Despite this, the Simply brand is uniformly marketed as being transparent, natural, simple in order to gain the trust of consumers who reasonably believe that the product is free from synthetic, artificial, or unnatural ingredients which may be harmful to human health, he says.
“As a result of Defendants’ misconduct, Plaintiff and putative Class Members have suffered injury in fact, including economic damages,” the lawsuit states.
Lurenz is suing on behalf of anyone who bought Simply Tropical juice in the United States, plus a New York subclass.
He’s suing for breach of warranty, breach of New York consumer laws, fraud, and unjust enrichment. Lurenz seeks damages, fees, costs and a jury trial.
Meanwhile, Coca-Cola deceives consumers by making it seem as if its Topo Chico Margarita Hard Seltzer has tequila in it when it does not, another recent class action lawsuit alleges.
Did you buy Simply Tropical juice? Let us know your thoughts on this lawsuit in the comments.
The plaintiff is represented by Jason P. Sultzer and Daniel Markowitz of The Sultzer Law Group and Nick Suciu III, Erin Ruben, J. Hunter Bryson and Gary Klinger of Milberg Coleman Bryson Phillips Grossman PLLC.
The Coca-Cola class action lawsuit is Joseph Lurenz, et al. v. The Coca-Cola Co., et al., Case No. 7:22-cv-10941 in the U.S. District Court for the Southern District of New York.
Don’t Miss Out!
Check out our list of Class Action Lawsuits and Class Action Settlements you may qualify to join!
Read About More Class Action Lawsuits & Class Action Settlements:
1,562 thoughts onCoca-Cola seeks dismissal of PFAS juice class action
Please add me
Pls add my name.
Please add me.
Please add me. This lawsuit needs to stand its ground. I buy this stuff all the time now I’m going to rethink.