Gopuff class action alleges violation of California’s automatic renewal law

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Gopuff class action lawsuit overview: 

• Who: Jonathan Beer filed a class action lawsuit against GoBrands Inc. 
• Why: Beer claims GoBrands unlawfully automatically enrolls consumers who enroll in a free trial of its Gopuff online shopping and delivery service into a paid monthly subscription. 
• Where: The class action lawsuit was filed in California federal court. 

GoBrands Inc. unlawfully automatically enrolls consumers who sign up for a free trial of its Gopuff online shopping and delivery service into a paid monthly subscription, a new class action lawsuit alleges. 

Plaintiff Jonathan Beer claims Gopuff does not provide “clear and conspicuous disclosures” nor does it “obtain affirmative consent” before enrolling consumers into its auto renewal plan for the monthly subscription. 

Beer argues consumers like himself are “being enrolled in this subscription plan in violation of California consumer protection laws,” namely its Automatic Renewal Law (ARL). 

“Consumers like Plaintiff are being enrolled in this subscription plan in violation of California consumer protection laws,” states the Gopuff class action. 

Beer wants to represent a California class of consumers who purchased a Gopuff Fam Subscription Program in the state. 

Gopuff allegedly violates law by automatically enrolling free trial users into paid monthly subscription

Consumers who sign up for a free trial of the Gopuff subscription program are automatically enrolled in the $5.95 per month plan following the end of the free trial period, according to the Gopuff class action.

Beer claims consumers “reasonably expect” that “they will not be enrolled in the paid program or charged” at the end of the free trial, instead “reasonably believing” that “they will only be charged if, following the trial, they decide to enroll in the paid service.” 

“But instead, Gopuff enrolls consumers in the paid service automatically at the end of the free trial, without clearly disclosing this fact to consumers,” states the Gopuff class action.

Beer claims Gopuff is in violation of California’s False Advertising Law, Consumers Legal Remedies Act, and Unfair Competition Law. 

Plaintiff is demanding a jury trial and requesting injunctive relief along with an award of restitution and other equitable relief for himself and all class members. 

A similar class action lawsuit was filed against HelloFresh last month by a consumer arguing the company unlawfully automatically renews customer subscriptions without providing proper notice. 

Have you been automatically enrolled into a paid subscription following the end of a free trial without your consent? Let us know in the comments! 

The plaintiff is represented by Christin Cho or Dovel & Luner, LLP. 

The Gopuff class action lawsuit is Beer v. GoBrands Inc., Case No. 2:22-cv-07386, in the U.S. District Court for the Central District of California.

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