Laird Superfood Class Action Claims Company ‘Grossly Overstates’ Servings in Creamer Products

Laird Superfood False Marketing Class Action Overview:

• Who: A consumer is suing Laird Superfood over the labeling of its creamer products.
• Why: The plaintiff says the company overstates how many servings are in the product container, therefore charging too much for the product.
• Where: The lawsuit was filed in a New York federal court.

Laird Superfood “grossly overstates” the number of servings its creamer products can make, ripping off its customers, a new class action lawsuit alleges.

Plaintiff Lovelynn Gwinn filed the class action complaint against Laird Superfood, Inc. Apr. 7 in a New York federal court, alleging false and deceptive advertising and violations of state and federal consumer laws.

According to Gwinn, Laird has sold products to consumers based on the representation that they contain enough powder to make the number of servings specified on the labels. 

“However, pursuant to Defendant’s own serving size, the Products do not contain nearly enough powder to make the number of servings represented on the Products. In fact, they can make, on average, just 59% of the servings promised,” the class action lawsuit states.

The allegations relate to Laird Superfood Superfood Creamer (Unsweetened), Superfood Creamer (Original with Functional Mushrooms), Superfood Creamer (Original), Superfood Creamer (Chocolate Mint), Superfood Creamer (Turmeric), Superfood Creamer (Pumpkin Spice) and Performance Mushrooms.

Laird Superfood Creamer Customer Only Gets 64% of Represented Product, Class Action Claims

The lawsuit points to representations on the packaging of the Superfood Creamer Unsweetened, 8oz, that the product makes “About 114 servings” per container if customers use a serving size of 1sp or 2g.

“However, one teaspoon of the Superfood Creamer Unsweetened does not weigh 2 grams. It actually weighs approximately 3.1 grams,” the class action states. “In other words, a consumer only receives approximately 64% of the promised number of servings.”

The lawsuit is looking to represent anyone who purchased any of the products in the United States. 

Gwinn is suing under New York General Business Law, and for breach of warranty and unjust enrichment.

She is seeking certification of the class, an injunction, fees, costs, damages and a jury trial.

Meanwhile, Nestlé is hitting back at customers who say its Coffee-Mate creamer product doesn’t contain all the advertised servings, saying the customers failed to measure out the teaspoon servings correctly. 

What do you think about the allegations against Laird Superfood in this case? Let us know in the comments! 

The plaintiff is represented by Robert Abiri.  The Laird Superfood Class Action Lawsuit is Lovely Gwinn v. Laird Superfood, Inc., Case No. 1:22-cv-02883, in the U.S. District Court Southern District of New York.

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