Beyond Meat contains less protein than advertised, class action claims

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Beyond Meat protein class action lawsuit overview: 

• Who: Plaintiff Todd Miller filed a class action lawsuit against Beyond Meat, Inc. 
• Why: Miller claims Beyond Meat inflates on its packaging the amount of protein its imitation meat products contain. 
• Where: The class action lawsuit was filed in New York federal court. 

Beyond Meat misleads consumers by inflating the amount of protein its imitation meat products contain on their labeling, a new class action lawsuit alleges. 

Plaintiff Todd Miller claims testing has proven that the amount of protein Beyond Meat products contain does not match with what is advertised on the front and back of their packaging. 

“Defendant’s advertising and marketing campaign is false, deceptive, and misleading since the Products contain less protein than stated on the Products’ front and back labeling,” states the Beyond Meat class action. 

Miller wants to represent a nationwide Class and New York subclass of consumers who have purchased a Beyond Meat product. 

Beyond Meat inflates the labeled amount of protein in its products in order to capitalize on consumers’ desire for plant-based products which have as much protein as their meat counterparts, the Beyond Meat class action alleges. 

Beyond Meat accused of misleading ‘reasonable’ consumers

Miller claims further that a reasonable consumer will believe that a product has the amount of protein its labeling states that it has. 

“Plaintiff … relied on Defendant’s misrepresentations regarding the amount of protein contained in the Products when purchasing the Products,” states the Beyond Meat class action. 

Miller claims that, due to Beyond Meat’s alleged misrepresentations, consumers ended up ultimately overpaying for products which were not actually worth as much as the company valued them. 

Miller claims Beyond Meat is guilty of breach of express warranty and in violation of New York General Business Law. He is demanding a jury trial and requesting declaratory relief along with monetary, statutory, and punitive damages for himself and all Class Members. 

A separate class action lawsuit was filed against Beyond Meat last month by a group of consumers claiming the company misled them about the quality and percentage of protein its imitation meat products have.

Have you purchased a Beyond Meat product? Let us know in the comments! 

The plaintiff is represented by Jason P. Sultzer, Joseph Lipari, and Daniel Markowitz of The Sultzer Law Group P.C., and David C. Magagna Jr. and Charles E. Schaffer of Levin Sedran & Berman. 

The Beyond Meat Class Action Lawsuit is Miller v. Beyond Meat, Inc., Case No. 1:22-cv-06336, in the U.S. District Court for the Southern District of New York.

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