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A recent class action claims that Tiger’s Milk protein bars are not “protein rich” as they have significantly less protein than other bars.
High protein content has become increasingly important to Americans, especially those seeking to live a healthier life. Consumers with an active lifestyle may seek high protein products in order to fuel their busy days or intense workout schedules.
In a protein focused world, more and more nutrition companies are using “high protein” claims to market their products.
Tiger’s Milk Protein Rich Nutrition Bars are advertised using these claims, but a recent class action alleges that the bars fail to live up to their marketing.
Tiger’s Milk “Protein Rich” nutrition bars reportedly contain only six grams of protein. According to the Tiger’s Milk class action, nutritionists suggest a minimum protein content of 10 grams of protein in a product in order for it to be effective. However, some specialists push this and recommend around 20 grams of protein per bar.
The relatively small amount of protein in Tiger Milk’s bars allegedly disqualifies it as being “protein rich,” especially when compared to other high protein bars.
The Tiger’s Milk class action argues that ZonePerfect, another protein bar, contains 20 grams of protein per bar. Think! protein bars allegedly contain the same amount. Barology protein bars, while containing less protein than ZonePerfect and Think! bars, still contain 18 grams of protein per bar.
In addition to containing far less protein than competitor bars, the Tiger’s Milk bars reportedly contain far more sugar than competitors. According to the Tiger’s Milk class action, the bars contain 14 grams of sugar while other bars contain between zero and six grams of sugar.
“Consumers seeking out protein supplements are seeking to maintain a high protein-to sugar ratio, which Tiger’s Milk thwarts on two fronts, through both inadequate protein and inordinate sugar,” the Tiger’s Milk class action claims.
The Tiger’s Milk class action argues that the bars should not be advertised as “protein rich” due to their low protein levels. By advertising the bars as protein rich, manufacturers allegedly deceive consumers into believing that the products are good for them and provide a reasonable amount of protein.
Plaintiff Bryan Collado seeks to represent a Class of consumers who purchased Tiger’s Milk protein bars. If this Class is not certified, Collado proposes an alternative Class of consumers in New York who purchased Tiger’s Milk protein bars.
The Tiger’s Milk class action lawsuit seeks restitution, disgorgement, compensatory damages, statutory damages, actual damages, other damages, interest, court costs, and attorneys’ fees.
Do you think Tiger’s Milk protein bars should be labeled as “protein rich,” or should the packaging reflect the bars’ protein content? Let us know what you think in the comment section below!
Collado and the proposed Class are represented by C.K. Lee of Lee Litigation Group PLLC.
The Tiger’s Milk Protein Bar Class Action Lawsuit is Collado v. Schiff Nutrition International Inc., et al., Case No. 1:19-cv-05156, in the U.S. District Court for the Eastern District of New York.
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41 thoughts onTiger’s Milk Class Action Alleges Lack Of Protein In Protein Bars
I miss them so much.. I didn’t eat them for the protein. They were around since I was a kid in the late 70’s and 80’s I would eat them because they were good. Wish they would bring them back.
Same for me, my dad would buy them at the health food store in the late 60s and 70s. I think of my dad when I eat them and I miss both
The Protein Rich bars were one of the few I actually liked. Now because of these money grubbing assholes and their “Class Action” suit, no one can enjoy them. Read the label nitwits and make your own decisions!
This makes perfect sense. Its not like your able to read the nutrition facts label and find out how much protein is in each bar, oh wait……
The fact that this even makes it this far is half the problem. It opens the door for the next ridiculous lawsuit. To be honest under the initial review it should be handed back to the original plaintiff and something like “This a joke right? Get the F@$& outta here”
Welcome to the word we live in today, makes me sick. And for the people chiming in, in the comments section, being unhappy about their nutritional content…..Dont buy them, see how easy that was? I for one like to be able to make my own choices, good or bad. Unfortunately most people are Sheeople and Karens. /Rant off.
I miss those protein bars. They were the best tasting ones but I didn’t eat them for the protein-more like a semi healthy version of a peanut butter cup. A lot of labels are misleading. That’s American marketing for you. Get over it.
Ppl can be so disgusting. A law suite because your low lifes wanting something for nothing. I’ve been buying Tiger’s Milk peanut butter crunch for decades. One fills me carries me over thru mid day. Is the suite the reason I can’t find my bars? Search high & low not a single peanut butter crunch to be found. I’m not a body builder I know what the ingredients of this bar has and I’m more than happy with it. There’s very little snack food I go out of my way for as a matter of fact this bar is the only snack food I search for. WHERE ARE TIGERS MILK PEANUT BUTTER CRUNCH BARS? And ppl that say add me you’re disgusting humans.
People know what they are buying. Don’t pretend you don’t. The items were CLEARLY labeled. Consumers have the right to purchase what THEY WANT! It’s that simple. It is LUDICROUS to blame the bar for your having bought it! It sucks that nosepickers like this group come along and pick on a product and literally wipe it off the shelf. Some of us… yes MANY are disappointed in their demise! You want the truth as to why they were picked on? Some cardboard tasting bar can’t make a profit so they go after the one that is. I hope Tigers Milk stands up and goes back to producing the ORIGINAL Tigers Milk Bars and markets them as a candy bar. Then who’s gonna bitch?
I WANT MY TIGERS MILK BAR BACK!
I think they taste good and have not had a problem with them. This suit is a joke!!! And I agree people are ‘sue’ happy. Leave Tiger Milk bars on the shelf!!! I ❤ love them and want to continue to buy them!!! Pick on some other bar!!!
I wonder if this why they just recently changed the shape and size of the bars.
Schiff representative in court in the future…”Look, for their size and shape they are protein rich…”