Tiger’s Milk Class Action Alleges Lack Of Protein In Protein Bars

A recent class action claims that Tiger’s Milk protein bars are not “protein rich” as they have significantly less protein than other bars.

High protein content has become increasingly important to Americans, especially those seeking to live a healthier life. Consumers with an active lifestyle may seek high protein products in order to fuel their busy days or intense workout schedules.

In a protein focused world, more and more nutrition companies are using “high protein” claims to market their products.

Tiger’s Milk Protein Rich Nutrition Bars are advertised using these claims, but a recent class action alleges that the bars fail to live up to their marketing.

Tiger’s Milk “Protein Rich” nutrition bars reportedly contain only six grams of protein. According to the Tiger’s Milk class action, nutritionists suggest a minimum protein content of 10 grams of protein in a product in order for it to be effective. However, some specialists push this and recommend around 20 grams of protein per bar.

The relatively small amount of protein in Tiger Milk’s bars allegedly disqualifies it as being “protein rich,” especially when compared to other high protein bars.

The Tiger’s Milk class action argues that ZonePerfect, another protein bar, contains 20 grams of protein per bar. Think! protein bars allegedly contain the same amount. Barology protein bars, while containing less protein than ZonePerfect and Think! bars, still contain 18 grams of protein per bar.

In addition to containing far less protein than competitor bars, the Tiger’s Milk bars reportedly contain far more sugar than competitors. According to the Tiger’s Milk class action, the bars contain 14 grams of sugar while other bars contain between zero and six grams of sugar.

“Consumers seeking out protein supplements are seeking to maintain a high protein-to sugar ratio, which Tiger’s Milk thwarts on two fronts, through both inadequate protein and inordinate sugar,” the Tiger’s Milk class action claims.

The Tiger’s Milk class action argues that the bars should not be advertised as “protein rich” due to their low protein levels. By advertising the bars as protein rich, manufacturers allegedly deceive consumers into believing that the products are good for them and provide a reasonable amount of protein.

Plaintiff Bryan Collado seeks to represent a Class of consumers who purchased Tiger’s Milk protein bars. If this Class is not certified, Collado proposes an alternative Class of consumers in New York who purchased Tiger’s Milk protein bars.

The Tiger’s Milk class action lawsuit seeks restitution, disgorgement, compensatory damages, statutory damages, actual damages, other damages, interest, court costs, and attorneys’ fees.

Do you think Tiger’s Milk protein bars should be labeled as “protein rich,” or should the packaging reflect the bars’ protein content? Let us know what you think in the comment section below!

Collado and the proposed Class are represented by C.K. Lee of Lee Litigation Group PLLC.

The Tiger’s Milk Protein Bar Class Action Lawsuit is Collado v. Schiff Nutrition International Inc., et al., Case No. 1:19-cv-05156, in the U.S. District Court for the Eastern District of New York.

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