Fireball Cinnamon class action lawsuit overview:
- Who: Anna Marquez filed a class action lawsuit against Sazerac Co. Inc.
- Why: Marquez claims Sazerac misleads consumers who purchase its Fireball Cinnamon mini product while expecting it to contain whisky.
- Where: The class action lawsuit was filed in Illinois federal court.
Editor’s note: This article has been updated to clarify the product in question is Fireball Cinnamon rather than Fireball Cinnamon Whisky.
Sazerac Co. misleads consumers who expect mini bottles of its Fireball Cinnamon product to contain whisky, a new class action lawsuit alleges.
Plaintiff Anna Marquez claims Sazerac misleads consumers who confuse its Fireball Cinnamon mini bottles — a malt beverage sold for 99 cents — with its Fireball Cinnamon Whisky product.
Marquez argues the bottles for Fireball Cinnamon “appear identical” to the Fireball Cinnamon Whisky product, aside from them not containing the word “Whisky” on their front label, something “most purchasers seeking alcohol will not even detect.”
“When viewed together with the Fireball distilled spirit brand name, the label misleads consumers into believing it is or contains distilled spirits,” the Fireball class action states.
Fireball Cinnamon purchasers led to believe product has added natural whisky, class action says
Sazerac further misleads consumers by labeling its Fireball Cinnamon product with the words “Malt Beverage With Natural Whisky & Other Flavors and Carmel Color,” confusing purchasers into thinking it is a malt beverage with added natural whisky, the Fireball class action alleges.
“By not including the word ‘Flavors’ after ‘Natural Whisky,’ purchasers who look closely will expect the distilled spirit of whisky was added as a separate ingredient,” the Fireball class action states.
Marquez claims Sazerac is guilty of unjust enrichment, fraud and negligent misrepresentation and in violation of the Magnuson Moss Warranty Act, the Illinois Consumer Fraud and Deceptive Business Practices Act and several state consumer fraud acts.
Marquez wants to represent an Illinois class and multistate consumer fraud class of individuals who have purchased a mini bottle of Fireball Cinnamon within the statutes of limitations for each alleged cause of action.
She demands a jury trial and requests injunctive relief along with an award of monetary, statutory and/or punitive damages for herself and all class members.
In other booze news, last month, Coca-Cola asked a federal judge in New York to dismiss claims it misleadingly labels its Topo Chico brand ready-to-drink hard margherita products because they don’t contain any tequila.
Have you purchased a Fireball Cinnamon mini bottle? Let us know in the comments.
The plaintiff is represented by Spencer Sheehan of Sheehan & Associates PC.
The Fireball Cinnamon class action lawsuit is Marquez, et al. v. Sazerac Co. Inc., Case No. 1:23-cv-00097, in the U.S. District Court for the Northern District of Illinois.
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1,496 thoughts onFireball Cinnamon class action claims mini bottles not actual whisky
Please add me to the list
I have bought several bottles of fireball. I live in Florence, SC and we were buying them in gas stations on the way to the beach and while at the beach. Also, I am looking for an attorney to file a class action lawsuit against Olaplex for hair falling out and hair damage. I have had extreme hair loss and so have thousands of other women. Just search Facebook! Please help me find an attorney
Purchased many times. Very misleading. Please add me
I’ve been drinking fireball minis all this time! I can believe I have been falsely led on. I need something done about this
Add me please I bought a lot of mini bottles
I also purchased the mini bottles of fireball thinking they had whiskey in them. I know understand why I never feel anything when I drink them. I have at least 10 bottles in my fridge now. I feel like I have been mislead and my money taken for a purchase fraudulently. This is not right to consumers.
I have bought these little bottles plenty of times. In fact we have some at home right now. Always thought it was a whiskey and never realized there was a 2nd scam bottle that looked like the whiskey version.
Please add me!
I use to drink those little bottles didn’t know it wasn’t what they claimed I feel like the company scammed me when I was drinking them if I knew it wasn’t what they claimed I would never have paid for them
I’ve been drinking fireball minis for years! I can’t believe this! I feel misled! Add me!
I have been drinking fire ball nips for years I’m really upset. Please add me
My wife and I have been buying the Fireball ,at least $8-10 and the $10.00 on the weekends
everyday now for at least a year now.
I’ve been drinking Fireball 🔥 for years and I have been saying I could taste a difference this whole time. Must be the antifreeze 🤷🏼♀️🤦♀️