Fireball Cinnamon class action lawsuit overview:
- Who: Anna Marquez filed a class action lawsuit against Sazerac Co. Inc.
- Why: Marquez claims Sazerac misleads consumers who purchase its Fireball Cinnamon mini product while expecting it to contain whisky.
- Where: The class action lawsuit was filed in Illinois federal court.
Editor’s note: This article has been updated to clarify the product in question is Fireball Cinnamon rather than Fireball Cinnamon Whisky.
Sazerac Co. misleads consumers who expect mini bottles of its Fireball Cinnamon product to contain whisky, a new class action lawsuit alleges.
Plaintiff Anna Marquez claims Sazerac misleads consumers who confuse its Fireball Cinnamon mini bottles — a malt beverage sold for 99 cents — with its Fireball Cinnamon Whisky product.
Marquez argues the bottles for Fireball Cinnamon “appear identical” to the Fireball Cinnamon Whisky product, aside from them not containing the word “Whisky” on their front label, something “most purchasers seeking alcohol will not even detect.”
“When viewed together with the Fireball distilled spirit brand name, the label misleads consumers into believing it is or contains distilled spirits,” the Fireball class action states.
Fireball Cinnamon purchasers led to believe product has added natural whisky, class action says
Sazerac further misleads consumers by labeling its Fireball Cinnamon product with the words “Malt Beverage With Natural Whisky & Other Flavors and Carmel Color,” confusing purchasers into thinking it is a malt beverage with added natural whisky, the Fireball class action alleges.
“By not including the word ‘Flavors’ after ‘Natural Whisky,’ purchasers who look closely will expect the distilled spirit of whisky was added as a separate ingredient,” the Fireball class action states.
Marquez claims Sazerac is guilty of unjust enrichment, fraud and negligent misrepresentation and in violation of the Magnuson Moss Warranty Act, the Illinois Consumer Fraud and Deceptive Business Practices Act and several state consumer fraud acts.
Marquez wants to represent an Illinois class and multistate consumer fraud class of individuals who have purchased a mini bottle of Fireball Cinnamon within the statutes of limitations for each alleged cause of action.
She demands a jury trial and requests injunctive relief along with an award of monetary, statutory and/or punitive damages for herself and all class members.
In other booze news, last month, Coca-Cola asked a federal judge in New York to dismiss claims it misleadingly labels its Topo Chico brand ready-to-drink hard margherita products because they don’t contain any tequila.
Have you purchased a Fireball Cinnamon mini bottle? Let us know in the comments.
The plaintiff is represented by Spencer Sheehan of Sheehan & Associates PC.
The Fireball Cinnamon class action lawsuit is Marquez, et al. v. Sazerac Co. Inc., Case No. 1:23-cv-00097, in the U.S. District Court for the Northern District of Illinois.
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1,496 thoughts onFireball Cinnamon class action claims mini bottles not actual whisky
I knew it wasn’t as much alcohol in it that why it doesn’t get me buzzed
Please add me i knew something was wrong when i didn’t get any buzz. And they would start smelling wierd if u left the top off for a little bit I’m so appalled by this and I’ve spent alot of money cause of the convenience that the small ones provided
Add me pls
The last two years this has been my go to drink. I feel stupid. Sign me up pls
I knew that there was a problem
Please add me. Drinking fake liquor fireball for a while
Please add me ! Now I know why I could drink this verses others the amount of money I’ve spent on this 🤬🤬
Please add me, I have been purchasing for awhile now and I feel completely stupid, this also explains the nasty feeling the next day compared to the real product.
Please add me ! Now I know why I could drink this verses others the amount of money I’ve spent on this how people can be mis leading hope they get what they have coming for scamming so many people !!!!! Why does it say duplicate comment I can’t even post a comment
Please add me ! Now I know why I could drink this verses others the amount of money I’ve spent on this how people can be mis leading hope they get what they have coming for scamming so many people !!!!!
Please add me! I have been purchasing these at my local store for close to a year! Absolutely mind blown at the marketing scam and how many people have been victims
For about 6years now fireball was my husband and my “go to”drink we bought the mini’s all the time as they were convenient, we would have never bought them knowing they were malt liquor instead of whiskey, we feel betrayed and ignorant for not knowing they were different from what we were lead to believe.please add
add me I just am so appalled by this how dare they