Status: In progress

Marquez, et al. v. Sazerac Co. Inc.

The plaintiff alleges Sazerac misleads consumers who purchase its Fireball Cinnamon mini product and expect it to contain whisky when it's actually a malt beverage.

  • Deadline to file a claim: TBD
  • Proof of Purchase Required: No
  • Potential Individual Reward: TBD
  • Total Settlement Amount: TBD
  • States Involved

Abraham Jewett  |  January 10, 2023

Category: Beverages
A Fireball label is shown, representing the Fireball Cinnamon class action lawsuit.
(Photo credit: Alexandru Nika/Shutterstock)

Fireball Cinnamon class action lawsuit overview: 

  • Who: Anna Marquez filed a class action lawsuit against Sazerac Co. Inc. 
  • Why: Marquez claims Sazerac misleads consumers who purchase its Fireball Cinnamon mini product while expecting it to contain whisky. 
  • Where: The class action lawsuit was filed in Illinois federal court. 

Editor’s note: This article has been updated to clarify the product in question is Fireball Cinnamon rather than Fireball Cinnamon Whisky.

Sazerac Co. misleads consumers who expect mini bottles of its Fireball Cinnamon product to contain whisky, a new class action lawsuit alleges. 

Plaintiff Anna Marquez claims Sazerac misleads consumers who confuse its Fireball Cinnamon mini bottles — a malt beverage sold for 99 cents — with its Fireball Cinnamon Whisky product. 

Marquez argues the bottles for Fireball Cinnamon “appear identical” to the Fireball Cinnamon Whisky product, aside from them not containing the word “Whisky” on their front label, something “most purchasers seeking alcohol will not even detect.” 

“When viewed together with the Fireball distilled spirit brand name, the label misleads consumers into believing it is or contains distilled spirits,” the Fireball class action states. 

Fireball Cinnamon purchasers led to believe product has added natural whisky, class action says

Sazerac further misleads consumers by labeling its Fireball Cinnamon product with the words “Malt Beverage With Natural Whisky & Other Flavors and Carmel Color,” confusing purchasers into thinking it is a malt beverage with added natural whisky, the Fireball class action alleges. 

“By not including the word ‘Flavors’ after ‘Natural Whisky,’ purchasers who look closely will expect the distilled spirit of whisky was added as a separate ingredient,” the Fireball class action states. 

Marquez claims Sazerac is guilty of unjust enrichment, fraud and negligent misrepresentation and in violation of the Magnuson Moss Warranty Act, the Illinois Consumer Fraud and Deceptive Business Practices Act and several state consumer fraud acts. 

Marquez wants to represent an Illinois class and multistate consumer fraud class of individuals who have purchased a mini bottle of Fireball Cinnamon within the statutes of limitations for each alleged cause of action. 

She demands a jury trial and requests injunctive relief along with an award of monetary, statutory and/or punitive damages for herself and all class members. 

In other booze news, last month, Coca-Cola asked a federal judge in New York to dismiss claims it misleadingly labels its Topo Chico brand ready-to-drink hard margherita products because they don’t contain any tequila.

Have you purchased a Fireball Cinnamon mini bottle? Let us know in the comments. 

The plaintiff is represented by Spencer Sheehan of Sheehan & Associates PC. 

The Fireball Cinnamon class action lawsuit is Marquez, et al. v. Sazerac Co. Inc., Case No. 1:23-cv-00097, in the U.S. District Court for the Northern District of Illinois. 


Don’t Miss Out!

Check out our list of Class Action Lawsuits and Class Action Settlements you may qualify to join!


Read About More Class Action Lawsuits & Class Action Settlements:

We tell you about cash you can claim EVERY WEEK! Sign up for our free newsletter.

1,496 thoughts onFireball Cinnamon class action claims mini bottles not actual whisky

  1. Veronica macri says:

    The guy at the liquor store told me that fireball sold at the small convenient stores contained no liquor. I was buying 10-20 of them on the weekends for our friendly get togethers

  2. Diana Zeiger says:

    I buy these all the time and the big cases of them

  3. Sandra I Shine says:

    Please add me, I Buy these.

  4. Twyla Eaton says:

    Please add me.

    1. Erica says:

      No wonder I never catches a buzz. But so good.

  5. Tina Floyd says:

    I have been buying them since they been selling them

    1. Patricia A Behm Gould says:

      I bought these by the dozens, what a RIP OFF TO CONSUMERS!
      Mostly at Christmas timeframe

    2. Tawny Coronado says:

      I buy these at least 3 to 4 times a week is in a 10 pack and I just figured out why without even seeing these articles

  6. Veronica Rutherford says:

    Makes so much sense now! They always froze and alcohol doesn’t freeze! So much money wasted. Please add me!!

  7. Teresa says:

    Gave as gifts and for myself please add me

  8. Adam Staples says:

    The small ones always messed with my stomach, making it ache more and running to the bathroom too often. I knew something was off with these compared to the big bottles. I’m glad I only bought a few but my mother has bought a lot more of those ones that say fireball cinnamon over time. The big bottles clearly states whisky in big letter, and the small ones say fireball cinnamon in small letters. They didn’t make it clear at all. They mislead so many people who thought they were buying their favorite, whisky. They made money off of all those people who are whisky lovers. A lot of those people guarantee would have bought the bigger bottles they know containing whisky, or a different kind of whisky. Keep that in mind while also thinking about how many people who don’t have the best eye site, who can’t read the smallest label you could possibly put. They see fireball, the label, the idea it says fireball cinnamon which is what the beverage is. Knowing their drinking whisky when they clearly arent. Very sneaky and misleading.

    1. SANDRA BASS says:

      YES I have purchased many of these fireballs since 2016

  9. Darius White says:

    I was buying them to I knew something wasn’t right to see them in the store after the liquor store was closed someone add me

Leave a Reply

Your email address will not be published. By submitting your comment and contact information, you agree to receive marketing emails from Top Class Actions regarding this and/or similar lawsuits or settlements, and/or to be contacted by an attorney or law firm to discuss the details of your potential case at no charge to you if you qualify. Required fields are marked *

Please note: Top Class Actions is not a settlement administrator or law firm. Top Class Actions is a legal news source that reports on class action lawsuits, class action settlements, drug injury lawsuits and product liability lawsuits. Top Class Actions does not process claims and we cannot advise you on the status of any class action settlement claim. You must contact the settlement administrator or your attorney for any updates regarding your claim status, claim form or questions about when payments are expected to be mailed out.