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Madison Reed Hair Loss Class Action Lawsuit Overview:
- Who: Plaintiff Melissa Moore filed a class action lawsuit against Madison Reed Inc.
- Why: Moore alleges Madison Reed misrepresents its hair coloring products as free of “harsh” ingredients when they actually contain alternative ingredients that can cause adverse reactions such as hair loss.
- Where: The lawsuit was filed in New York federal court.
Madison Reed Inc. claims that it sells salon-quality hair coloring products with ingredients that are not as “harsh” as those included in traditionally formulated hair color products. However, a new false advertising class action lawsuit alleges Madison Reed fails to warn consumers that its products may cause scalp irritation and hair loss.
Plaintiff Melissa Moore of New York says she purchased a Madison Reed “Radiant Hair Color Kit” from www.ulta.com in October 2020 based in part because of the representations that the product was free of ammonia, paraphenelyendiamine (PPD) and resorcinol. Moore says she relied on these representations and believed the product would be safer for her hair and her health.
After Moore used the product for the first time, her scalp became irritated and she experienced hair loss. If she had known that the Madison Reed hair coloring products put her at risk of scalp irritation or hair loss, she would not have purchased the products, the class action lawsuit asserts.
Madison Reed Products Misrepresented As Free Of Harsh Ingredients, Class Action Says
The Madison Reed hair loss class action lawsuit alleges the company markets itself as an “honest” company “built on integrity, innovation and love.” Madison Reed also states that it created “the first ever Smart 8-Free permanent hair color” that is free of eight harsh ingredients that health-conscious consumers seek to avoid.
Specifically, those eight “harsh” ingredients include ammonia, paraben, resorcinol, PPD, phthalates, gluten, SLS and titanium oxide, according to the Madison Reed class action lawsuit.
Moore notes that Madison Reed has “bombarded the airwaves” with a nationwide marketing campaign telling consumers that it has removed the “harsh” ingredients typically used in hair color products and replaced them with “good stuff.
Relying on the information provided in this massive marketing campaign, numerous consumers have purchased the products because they believed they were safer, gentler and healthier, the lawsuit alleges.
Madison Reed’s hair coloring products are not actually “free” of “harsh” ingredients, Moore alleges. She says that, while the products do not contain ammonia, they do contain a replacement ingredient called ethanolamine that is known to cause hair loss.
Madison Reed has also replaced some of the other “harsh” ingredients with toxic alternatives without warning consumers about the risk of adverse reactions they may pose, Moore alleges. For example, Madison Reed allegedly replaces PPD with paratoluenediamine sulphate (PTDS) and resorcinol with 2-methylresorcinol, which the class action lawsuit says are just as toxic to the human body as the “harsh” ingredients they replace
Instead of warning consumers about the risks posed by these toxic ingredients, Moore says Madison Reed has “doubled down” on its efforts to convince consumers that their products are safer than other hair care products.
Thousands of consumers have allegedly used the internet to complain about the adverse reactions they experienced after using Madison Reed products since 2016 yet Madison Reed continues to conceal the risks posed by the products, Moore alleges.
Did you suffer an adverse reaction after using Madison Reed hair coloring products? Check out the Madison Reed False Advertising Class Action Lawsuit Investigation (links to paid attorney advertising).
Moore is represented by Michael R. Reese of Reese LLP.
The Madison Reed Hair Loss Class Action Lawsuit is Melissa Moore v. Madison Reed Inc., Case No. 1:22-cv-00115-GLS-DJS, in the U.S. District Court for the Northern District of New York.
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95 thoughts onMadison Reed Class Action Says Products Cause Hair Loss
Used Madison Reed only three times. Noticed my scalp itching terribly after the last time. It’s been two weeks since I dyed my hair and my hair has now broken off at the scalp.
I would like to be part of this. I used their products for a year and my hair is breaking off and falling out and it looks like straw