Anne Bucher  |  February 10, 2022

Category: Beauty Products

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Hairdresser is dying female hair
(Photo Credit: Olena Yakobchuk/Shutterstock)

Madison Reed Hair Loss Class Action Lawsuit Overview:

  • Who: Plaintiff Melissa Moore filed a class action lawsuit against Madison Reed Inc.
  • Why: Moore alleges Madison Reed misrepresents its hair coloring products as free of “harsh” ingredients when they actually contain alternative ingredients that can cause adverse reactions such as hair loss.
  • Where: The lawsuit was filed in New York federal court.

Madison Reed Inc. claims that it sells salon-quality hair coloring products with ingredients that are not as “harsh” as those included in traditionally formulated hair color products. However, a new false advertising class action lawsuit alleges Madison Reed fails to warn consumers that its products may cause scalp irritation and hair loss.

Plaintiff Melissa Moore of New York says she purchased a Madison Reed “Radiant Hair Color Kit” from www.ulta.com in October 2020 based in part because of the representations that the product was free of ammonia, paraphenelyendiamine (PPD) and resorcinol. Moore says she relied on these representations and believed the product would be safer for her hair and her health.

After Moore used the product for the first time, her scalp became irritated and she experienced hair loss. If she had known that the Madison Reed hair coloring products put her at risk of scalp irritation or hair loss, she would not have purchased the products, the class action lawsuit asserts.

Madison Reed Products Misrepresented As Free Of Harsh Ingredients, Class Action Says

The Madison Reed hair loss class action lawsuit alleges the company markets itself as an “honest” company “built on integrity, innovation and love.” Madison Reed also states that it created “the first ever Smart 8-Free permanent hair color” that is free of eight harsh ingredients that health-conscious consumers seek to avoid.

Specifically, those eight “harsh” ingredients include ammonia, paraben, resorcinol, PPD, phthalates, gluten, SLS and titanium oxide, according to the Madison Reed class action lawsuit.

Moore notes that Madison Reed has “bombarded the airwaves” with a nationwide marketing campaign telling consumers that it has removed the “harsh” ingredients typically used in hair color products and replaced them with “good stuff.

Relying on the information provided in this massive marketing campaign, numerous consumers have purchased the products because they believed they were safer, gentler and healthier, the lawsuit alleges.

Madison Reed’s hair coloring products are not actually “free” of “harsh” ingredients, Moore alleges. She says that, while the products do not contain ammonia, they do contain a replacement ingredient called ethanolamine that is known to cause hair loss. 

Madison Reed has also replaced some of the other “harsh” ingredients with toxic alternatives without warning consumers about the risk of adverse reactions they may pose, Moore alleges. For example, Madison Reed allegedly replaces PPD with paratoluenediamine sulphate (PTDS) and resorcinol with 2-methylresorcinol, which the class action lawsuit says are just as toxic to the human body as the “harsh” ingredients they replace

Instead of warning consumers about the risks posed by these toxic ingredients, Moore says Madison Reed has “doubled down” on its efforts to convince consumers that their products are safer than other hair care products.

Thousands of consumers have allegedly used the internet to complain about the adverse reactions they experienced after using Madison Reed products since 2016 yet Madison Reed continues to conceal the risks posed by the products, Moore alleges.

Did you suffer an adverse reaction after using Madison Reed hair coloring products? Check out the Madison Reed False Advertising Class Action Lawsuit Investigation (links to paid attorney advertising). 

Moore is represented by Michael R. Reese of Reese LLP.

The Madison Reed Hair Loss Class Action Lawsuit is Melissa Moore v. Madison Reed Inc., Case No. 1:22-cv-00115-GLS-DJS, in the U.S. District Court for the Northern District of New York.


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95 thoughts onMadison Reed Class Action Says Products Cause Hair Loss

  1. Brauner Reut says:

    Can you add me?
    I used MR for 3 years while loosing more than 50% of my hair. I just couldn’t believe it when I finally googled and found out that is their product. I can’t even start tell how this affect me mentally and I am not even sure how and if my hair will grow again.

  2. R Brauner says:

    I used MR for 3 years while loosing more than 50% of my hair. I just couldn’t believe it when I finally googled and found out that is their product. I can’t even start tell how this affect me mentally and I am not even sure how and if my hair will grow again.
    Can you add me?

  3. Reut Brauner says:

    I used MR for 3 years while loosing more than 50% of my hair. I just couldn’t believe it when I finally googled and found out that is their product. I can’t even start tell how this affect me mentally and I am not even sure how and if my hair will grow again.
    Can you add me?

  4. SUSANNA WHITE says:

    I just used it once and find my hair is falling out in clumps. I just thought it was the cold weather causing this. Just received my second shipment and I would like to return it but do not have a telephone number to call. Anyone out there have it. I would appreciate you giving it to me. Products came from 4670 Railheard Road Ft. Worth TX76106. Also I’m trying to sign in and they say my security code is incorrect. Asked to renew it and when I go to my gmail it says time expired to renew.

  5. Cressa Hughes says:

    I have been using Madison Reed hair color for months now and have been losing my hair for a few months now and decided to look into reviews about hair loss and this company. I put 2&2 together and came to the conclusion that it is this product that is making my hair fall out. I have never had this issue until I started using Madison Reed.

  6. Courtney Nickens says:

    I would like to be added to this class action lawsuit. I’ve been using Madison reed since January 2023 and at first I loved the product. But as time progressed I became confused as to why my hair was falling out more than what I thought was average. The most recent time that I used this product I took note of how much hair was falling out, a clump the size of my palm. I just now put 2 and 2 together and googled the brand and “class action lawsuit” now I’m livid. Because of this product, I dread washing my hair these days because so much falls out that I cry my eyes out and begin to have a panic attack. My hair was always at least somewhat thick. Now it’s 1/2 of what it used to be.

    1. Courtney Nickens says:

      Courtney Nickens again, just like to also inform that after brushing my hair yet another palm sized clump came out. It made a noise when I threw it in my trashcan. I have spent days and nights crying my eyes out since May 30th (when it really started intensifying) scared and extremely depressed about what’s been happening to my hair. I am requesting to be apart of this class action lawsuit and demanding a refund for every box I’ve gotten since January of 2023.

  7. Michelle W. Barnard says:

    After using Madison Reed permanent hair color for about one year based on their claim of no ammonia, no parabens, etc, my front and side hairline is so thin, you can see my scalp. I too, only have about 1/3 of the hair I started with prior to use of product. I even had the permanent hair color ordered on a subscription basis from Amazon, which I am canceling today, Friday, December 29, 2023. I want to join the class action suit to at least get refund from this horrible product.

  8. Sherri says:

    I’ve been using Madison Reed for three years and have lost one third of its density. I’m practically bald on the right side. I have to part on the left to cover it. My hair looks like straw!

  9. Diana Croitoru says:

    I been using Madison Reed hair color and my hair is been falling. It itches when applied. Do not cover grays as advertised. Harsh ingredients, false advertising

  10. Diana Croitoru says:

    I been using Madison Reed hair color and my hair is been falling. Harsh ingredients, false advertising

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