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bareMinerals Harmful Substance Class Action Overview:
- Who: Shiseido Americas Corporation has been hit with a class action lawsuit over its bareMinerals makeup line.
- What: The consumers allege that the range, which is advertised as being clean and conscious and free of harsh chemicals, actually contains harmful per- and polyfluoroalkyl substances (PFAS).
- Where: The class action lawsuit was filed in New York federal court.
Beauty brand Shiseido’s bareMinerals makeup line, which is advertised as being clean and conscious and free of harsh chemicals, actually contains harmful per- and polyfluoroalkyl substances (PFAS), a new class action alleges.
Daian Onaka, Torshia Woods, Sheli Zeller, Margo Ferguson and Eva Bailey filed the lawsuit against Shiseido Americas Corporation alleging that the company conceals the inclusion of the manmade chemicals, falsely advertising the products to consumers and duping them into buying something they believe is natural.
All the while, the group alleges, the makeup line contains the “highly persistent and potentially harmful human-made chemicals,” which are sometimes called forever chemicals due to their pervasiveness and have been associated with a variety of negative health effects for humans and the environment.
The inclusion of the chemical in Shiseido’s makeup was made public in a study published in June that was conducted by Notre Dame researchers and published in Environmental Science & Technology Letters. It found that more than half of the makeup sold in the United States may contain the toxic materials linked to cancer, low birth weight and weakened immunity.
In a 2019 study, the U.S. Department of Health and Human Services’ National Toxicology Program found that PFAS has adverse effects on human organ systems, with the greatest impact seen in the liver and thyroid hormone, the bareMinerals class action lawsuit explains.
Shiseideo ‘Capitalizes On Ever-Increasing Consumer Demand’ For Clean Beauty Products, Plaintiffs Allege
The plaintiffs allege that Shiseido capitalizes on ever-increasing consumer demand for clean beauty products with its marketing and does not disclose anywhere that its makeups contain PFAS, “a chemical which is entirely inconsistent with its clean beauty campaign.” The group wants to represent consumers nationwide and is suing for damages and equitable remedies.
The bareMinerals makeup line includes foundation, lipstick, mascara and other makeup for the face, eyes and lips, and it is sold throughout the United States. Shiseido differentiates its products by advertising them as being free of harsh chemicals and unnecessary additives, full of natural minerals, rigorously safety tested, pure and clean, conscious beauty that’s good to your skin, good for the community and good for the planet, the plaintiffs allege.
“As a result of its brand name and marketing campaign, over the course of several decades, Defendant’s bareMinerals brand of cosmetics has unfairly gained the trust of consumers, who reasonably believe that bareMinerals products, including the PFAS Makeup, are made without non-clean or non-natural ingredients, such as PFAS,” the plaintiffs say.
They add that Shiseido does not disclose on its website, in its ingredients, on its packaging or in any other manner that its products contain PFAS.
“Defendant’s concealment of this material information makes its false and misleading marketing even more egregious,” they argue. “Defendant’s misrepresentations are intentional, or otherwise entirely careless, and render the PFAS makeup worthless or less valuable.”
The group is suing for breach of warranty, negligent misrepresentation, fraud and violations of various state business and consumer acts.
Do you use bareMinerals makeup? Tell us what you think about this lawsuit in the comments section below!
The plaintiffs are represented by Rachel Soffin, Harper T. Segui, Erin Ruben and Andrei Rado of Milberg Coleman Bryson Phillips Grossman PLLC; and Melissa S. Weiner and Gregory N. Arenson of Pearson, Simon & Warshaw, LLP.
The Shiseido bareMinerals False Ad Class Action Lawsuit is Onaka, et al., v. Shiseido Americas Corporation, Case No. 1:21-cv-10665 in the U.S. District Court Southern District of New York.
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1,131 thoughts onbareMinerals Class Action Claims Makeup Contains Harmful Manmade Chemicals
I’ve been using bare minerals for 15 years. To think your makeup could cause all these health issues and to not disclose all that’s in their makeups is a shame and they need to pay for their action!
Add me please
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I’ve been using BareMinerals for years, started by ordering the product off advertisements on television, then at the makeup store. Started using it in the late 90’s I wonder if this is the culprit to my health issues. I have auto immune disease diagnosis just over two years now, could be longer, years and years of not knowing why I felt so horrible, including skin problems. Now I find this out.
I started buying my 10 yr old daughter bare minerals when she started to want to wear makeup. Two months shy of her 13th birthday she ended up in the ICU with type 1 diabetes caused by auto immune and also test positive for a 2nd auto immune called Hashimo which attacks the thyroid !
I’ve been using Bare Minerals for years and am very disappointed to find out they aren’t what they say. Time to change products.
Ive been wearing all bareminerals makeup for years. Have tons of eye shadow and kits mascara thinking im putting clean makeup
So disappointed please put me on List to sue these fake companies. I have breast cancer and wonder if these products caused it?
I am very concerned about this information. I have been using bareMinerals everyday for 20 years!
Please add me to the class action law suit.
I’ve been using Bare Minerals for years and am very disappointed to find out they aren’t what they say. Time to change products.
I use bare minerals. I’m really upset
I have used the Bare Mineral liquid foundation and sheer cover powder. I still use the warth powder from time to time it lasts a very long time. I am very upset just learning about the harmful ingredients such as mentioned Pfas. Unsettling.
I have been using bare minerals/bare essentials for many years however I tried to understand a while ago why they took Bareskin off the market but they gave no answer as many others asked as well and I soon became suspicious, so I’m thinking it was a necessary step due to unsafe ingredient. I did go on to order their BarePro foundation which replaced Bareskin but I.m unsure about the efficacy of the products I have now in my possession, and wondering if I will ever know??