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L‘Oréal Class Action Lawsuit Overview:
- Who: L‘Oréal USA, Inc.
- What: Beauty and skincare company, L‘Oréal, is being sued for false advertising in a class action lawsuit.
- Where: in a New York federal court.
Beauty and skincare company L‘Oréal sells a range of high-priced collagen skincare products that promise to smooth wrinkles, however its promises are false, because collagen is “worthless” when applied to the skin, a new nationwide class action lawsuit alleges.
Plaintiffs Rocio Lopez and Rachel Lumbra filed the class action lawsuit against L‘Oréal USA, Inc. Tuesday in a New York federal court, alleging breach of warranty and violations of New York and California consumer laws.
The plaintiffs are looking to represent anyone who bought L‘Oréal collagen products that purport to smooth the skin.
“Defendant markets and sells the products as ‘collagen’ skincare that ‘restore the skin’s cushion’ and ‘smooth wrinkles,’” the plaintiffs state in the complaint. “However, collagen as a topical product is worthless because it cannot penetrate the top layer of skin to provide such benefits.”
As a result, the plaintiffs allege that L‘Oréall’s representations regarding the skin-firming and anti-aging benefits of its products are false and misleading.
Lopez, a California resident, says she purchased L‘Oréall Paris Collagen Moisture Filler Day/Night Cream in May at a Target, paying a “substantial price premium” due to the collagen claims.
However, she says she did not receive the benefit of the price premium because the product “did not, in fact, provide any anti-aging or skin-firming benefits.”
The class action lawsuit says collagen has become a huge marketing tool to draw consumers into “anti-aging” products, to the point the global collagen market was valued at $4.27 billion in 2018 and was expected to grow to $6.63 billion by 2025.
However, it says topical application of products containing collagen does not improve skin texture because collagen molecules cannot penetrate the epidermis — they are too large to be absorbed into the skin when applied in a cream.
Class Action Lawsuit Claims L‘Oréal has Engaged in ‘Widespread False and Deceptive Advertising’
As a result, it claims L‘Oréal has knowingly engaged in “widespread false and deceptive advertising” of its products by claiming they “restore the skin’s cushion” and “smooth wrinkles.”
“Plaintiffs and Class Members would not have purchased defendant’s products – or, at minimum, would not have paid as much as they did to purchase them – had they known the products were not actually capable of smoothing wrinkles or restoring the skin’s cushion.”
The lawsuit alleges violation of New York General Business Laws, breach of express warranty, breach of California consumer and advertising laws.
The plaintiffs are seeking certification of the class action, disgorgement of profits, and injunction preventing L‘Oréal from marketing the product in its current form, fees, interest and a jury trial.
French personal care company L‘Oréal is the world’s largest cosmetics company that is known for producing many of the cosmetics products that we are all familiar with, including make up, hair care and perfume.
A wide range of the company’s products have been reported by consumers as being defective or misleading, while there have also been complaints from the company’s employees, leading to various class actions lawsuits being filed. The L‘Oréal lawsuits follow claims that make up dispensers are defective, wrinkle repair claims are misleading, employee background checks are non compliant, and more. For more on the latest L‘Oréal lawsuits and settlements, click here.
Did you buy a collagen skincare product believing it could help smooth skin and reduce wrinkles? Let us know in the comments!
The plaintiffs are represented by Alec. M. Leslie, Rachel L. Miller and Brittany S. Scott of Bursor & Fisher, P.A.
The L‘Oréal Collagen Class Action Lawsuit is Rocio Lopez et al., v. L’Oreal USA, Inc., Case No. 1:21-cv-07300, in the U.S. District Court for the Southern District of New York.
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644 thoughts onL’Oréal Faces False Advertising Lawsuit, Class Action Claims Products Do Not Smooth Wrinkles
I hade a reaction to Lorial collagen filler my face swelled up so big twas like holding a soft ball bigger that a ordanary basballI could not leave my home I went to ER and my doctor I had to take very strong medican to take swelling down and pain it’s Ben Weekes my face is still not the same I think they are responsible and should pay