Top Class Actions’s website and social media posts use affiliate links. If you make a purchase using such links, we may receive a commission, but it will not result in any additional charges to you. Please review our Affiliate Link Disclosure for more information.
L‘Oréal Class Action Lawsuit Overview:
- Who: L‘Oréal USA, Inc.
- What: Beauty and skincare company, L‘Oréal, is being sued for false advertising in a class action lawsuit.
- Where: in a New York federal court.
Beauty and skincare company L‘Oréal sells a range of high-priced collagen skincare products that promise to smooth wrinkles, however its promises are false, because collagen is “worthless” when applied to the skin, a new nationwide class action lawsuit alleges.
Plaintiffs Rocio Lopez and Rachel Lumbra filed the class action lawsuit against L‘Oréal USA, Inc. Tuesday in a New York federal court, alleging breach of warranty and violations of New York and California consumer laws.
The plaintiffs are looking to represent anyone who bought L‘Oréal collagen products that purport to smooth the skin.
“Defendant markets and sells the products as ‘collagen’ skincare that ‘restore the skin’s cushion’ and ‘smooth wrinkles,’” the plaintiffs state in the complaint. “However, collagen as a topical product is worthless because it cannot penetrate the top layer of skin to provide such benefits.”
As a result, the plaintiffs allege that L‘Oréall’s representations regarding the skin-firming and anti-aging benefits of its products are false and misleading.
Lopez, a California resident, says she purchased L‘Oréall Paris Collagen Moisture Filler Day/Night Cream in May at a Target, paying a “substantial price premium” due to the collagen claims.
However, she says she did not receive the benefit of the price premium because the product “did not, in fact, provide any anti-aging or skin-firming benefits.”
The class action lawsuit says collagen has become a huge marketing tool to draw consumers into “anti-aging” products, to the point the global collagen market was valued at $4.27 billion in 2018 and was expected to grow to $6.63 billion by 2025.
However, it says topical application of products containing collagen does not improve skin texture because collagen molecules cannot penetrate the epidermis — they are too large to be absorbed into the skin when applied in a cream.
Class Action Lawsuit Claims L‘Oréal has Engaged in ‘Widespread False and Deceptive Advertising’
As a result, it claims L‘Oréal has knowingly engaged in “widespread false and deceptive advertising” of its products by claiming they “restore the skin’s cushion” and “smooth wrinkles.”
“Plaintiffs and Class Members would not have purchased defendant’s products – or, at minimum, would not have paid as much as they did to purchase them – had they known the products were not actually capable of smoothing wrinkles or restoring the skin’s cushion.”
The lawsuit alleges violation of New York General Business Laws, breach of express warranty, breach of California consumer and advertising laws.
The plaintiffs are seeking certification of the class action, disgorgement of profits, and injunction preventing L‘Oréal from marketing the product in its current form, fees, interest and a jury trial.
French personal care company L‘Oréal is the world’s largest cosmetics company that is known for producing many of the cosmetics products that we are all familiar with, including make up, hair care and perfume.
A wide range of the company’s products have been reported by consumers as being defective or misleading, while there have also been complaints from the company’s employees, leading to various class actions lawsuits being filed. The L‘Oréal lawsuits follow claims that make up dispensers are defective, wrinkle repair claims are misleading, employee background checks are non compliant, and more. For more on the latest L‘Oréal lawsuits and settlements, click here.
Did you buy a collagen skincare product believing it could help smooth skin and reduce wrinkles? Let us know in the comments!
The plaintiffs are represented by Alec. M. Leslie, Rachel L. Miller and Brittany S. Scott of Bursor & Fisher, P.A.
The L‘Oréal Collagen Class Action Lawsuit is Rocio Lopez et al., v. L’Oreal USA, Inc., Case No. 1:21-cv-07300, in the U.S. District Court for the Southern District of New York.
Don’t Miss Out!
Check out our list of Class Action Lawsuits and Class Action Settlements you may qualify to join!
Read About More Class Action Lawsuits & Class Action Settlements:
- Snow Teeth Wants to Brush Off False COVID Protection Claims Class Action
- How to Get a Refund for Neutrogena and Aveeno Sunscreens
- Haironex Hair Growth Capsules Promise False Results Based on Illegal Marketing, Class Action Alleges
- $5.2 M DevaCurl Hair Loss Class Action Settlement With $20 Rebates, $19K Awards Proposed
644 thoughts onL’Oréal Faces False Advertising Lawsuit, Class Action Claims Products Do Not Smooth Wrinkles
add me
Please add me
Add me
Collagen is a notable humectant and so topically applied collagen in a proper formulation will help the skin retain hydration, with a moisturizer vehicle being the perfect way to retain that and reduce transepidermal water loss.
Hydration and moisture affords skin a fuller, plumper look and will superficially reduce the appearance of wrinkles and lax skin to a degree. Continued use can very much reduce the depth and appearance of wrinkles, and slow the appearance of new dynamic wrinkles by keeping the skin less prone to “staying creased” for lack of a better term.
This lawsuit cannot win by merit of the very basic premise of the plaintiff’s suit being wrong from the start. It’s not L’Oreal’s fault a consumer is ignorant or misunderstands something. Even the language, “smooths,” isn’t regulated but also I believe there is nothing behind it to be led to believe it would increase collagen production in the deeper layers of the skin to reduce wrinkles. It reduces “the appearance of” wrinkles by visibly “smoothing” their appearance. The collagen is a noteworthy humectant ingredient and apparently the star of the formulation. It does afford the claimed benefits in proper formulation. L’Oreal also does manufacturer testing and will almost certainly have clinical data that demonstrates exactly that those benefits are afforded to the skin by topical application of the product.
This is a case of ignorant and dumb consumer not misleading or dishonest manufacturer.
L’Oreal, pay me, I just won your case in five minutes.
You need self love
I brought the L’Oréal collagen moisturizer filler/combleur hydrant. And I see no results and my face did not look firm. False advertising please add me up.
I brought the L’Oréal collagen moisturizer filler/combleur hydrant. And I see no results and when applied to my face I felt a burning sensation on my face. Very misleading. Please sign me up.
I have bought these and they don’t work. Add me
Not cancel my reply
None of these products ever work. I’ve been using for months and they just do not work PLEASE ADD ME
How many brands claim to smooth and make our wrinkles and fine lines disappear in JUST 7 Days ? almost all of them ! Can I begin class actions for all of them most of them have you return the product if you do not like the results , at least on the shopping channels but at a cost of the return at 3.50 $ of the shipping and then the 6.50 $ for the return label so just for trying a product , anything for that matter we the consumer pay a hefty fee for not getting the results that the vendor and host tout during the presentation. I would like to think that is an unfair advantage and a bit of a scam for lack of a better term ….
add me
Yes! Many times!
Dont you people ever wonder why you dont get a settlement check when you just say “add me” to an article like this?? LOL. You have to go to the class action website for that product (usually just click on the link they give you in the article) and fill out the form. Obviously, if you just reply and say “add me” they can’t send you a piece of the settlement because 1) they have no idea who you are, 2) they have no address to send you a check, and 3) they don’t know how much of the product or whatever it is you are claiming. Please people grow a brain and learn you can’t say “add me” and be added to a class action lawsuit!! You literally have to fill out information and add yourself.
ISNT it frustrating to see how many “ADD ME” comments there are?!?
After reading your comment, I thought… WHY WHY..whyyyyy???? lol
Hey.. will u add me?!? Lmao