Supervalu class action claims lidocaine patches do not adhere for 8 hours as advertised

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Supervalu lidocaine class action overview: 

• Who: Supervalu has been hit with a class action lawsuit due to its Equaline lidocaine patches.
• Why: The plaintiff alleges the lidocaine patches are falsely marketed.
• Where: The lidocaine class action was filed in a New York federal court.

Supervalu’s Equaline lidocaine patches promise pain relief for up to eight hours but can fall off within minutes, a new class action lawsuit alleges. 

Plaintiff Jesse Sheiner filed the class action lawsuit against Supervalu Inc. on Dec. 3 in a New York federal court, alleging violations of state and federal consumer laws. 

According to the lawsuit, Supervalu makes and sells “Maximum Strength” adhesive patches promising to deliver 4% lidocaine for “up to eight hours of relief” under the Equaline brand. 

However, the product fails to deliver lidocaine in the way it promises, the lidocaine class action alleges.

Lidocaine class action alleges patch cannot stick for eight hours

Consumers expect that when they are told the product will provide “Up to 8 Hours” of relief, the patches will adhere to their bodies for no less than eight hours, Sheiner states.

“However, the product cannot adhere for eight hours, which renders the directions misleading, because it assumes it will not have detached by then,” he says.

“Studies have shown the product is unable to adhere to the skin for more than four hours, often peeling off within minutes of light activity, which renders the ‘Up to 8 Hours of Relief’ misleading, because this is a significant disparity between what is promised and what is delivered.”

The product also does not deliver the “maximum strength” of lidocaine because it cannot adhere for long, the lidocaine lawsuit alleges. 

Sheiner looks to represent a New York class of consumers who bought the product, plus a consumer fraud multistate class from West Virginia, Montana, Wyoming, Idaho, Alaska, Kansas, Nebraska, North Dakota, Iowa, Mississippi, Arkansas, and Utah.

He sued under New York consumer laws and for breach of warranty, negligent misrepresentation, fraud and unjust enrichment and seeks certification of the class action lawsuit, damages, fees, costs and a jury trial.

Meanwhile, Stop & Shop has been hit with a class action lawsuit alleging its CareOne lidocaine patches promise pain relief for up to eight hours but can fall off within minutes.

Have you bought lidocaine patches that fall off before eight hours? Let us know your experience in the comments.

The plaintiff is represented by Spencer Sheehan of Sheehan & Associates PC.  

The Supervalu class action lawsuit is Jesse Sheiner, et al. v. Supervalu Inc., Case No. 7:22-cv-10262, in the U.S. District Court for the Southern District of New York, White Plains Courthouse.

Read About More Class Action Lawsuits & Class Action Settlements:

• Meijer class action alleges store-brand lidocaine patches fail to deliver product in promised way
• Stop & Shop class action claims lidocaine patches don’t adhere long enough to provide advertised benefits
• Beltone class action claims company hid ‘free’ warranty deductible
• Rite Aid class action alleges retailer falsely advertises lidocaine patch strength