Meijer class action alleges store-brand lidocaine patches fail to deliver product in promised way

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Meijer class action lawsuit overview:

• Who: Plaintiff William Green has filed a class action lawsuit against Meijer Inc.
• Why: Meijer lidocaine patches allegedly do not deliver the type of relief promised on the label.
• Where: The Meijer class action lawsuit was filed in Wisconsin federal court.

Meijer Inc. manufactures and sells lidocaine patches with labels that misrepresent their efficacy, according to a class action lawsuit filed Dec. 4 in Wisconsin.

Plaintiff William Green says he purchased Meijer lidocaine patches for back pain relief after reading the label and marketing materials touting the product as “Maximum Strength,” capable of delivering “temporary relief” for “Up to 12 Hours,” and that it would “desensitize aggravated nerves.”

However, the Meijer class action lawsuit alleges that the lidocaine patches did not adhere to Green’s body for anywhere close to 12 hours, preventing them from providing even temporary pain relief.

Meijer lidocaine patches do not deliver relief as promised on the label, plaintiff says

Green alleges the product label is misleading with regard to its imagery and efficacy claims.

The label on the Meijer lidocaine patches allegedly show an image of a man’s back with a lidocaine patch affixed to the lower back region, which led Green to reasonably believe that the product would help to relieve his back pain, the Meijer class action lawsuit says.

The Meijer class action lawsuit notes that the product cannot deliver the promised relief because it does not adhere to the body for 12 hours, causing the delivery and absorption of lidocaine to be significantly reduced.

Green also takes issue with the “Maximum Strength” claim. He alleges that consumers see this claim and believe that it delivers the maximum amount of lidocaine available in patch form. In reality, the Meijer lidocaine patches deliver only 4% lidocaine while other patches with 5% lidocaine are currently available.

Green says he would not have purchased Meijer lidocaine patches or would have paid less for them if he had known they would not deliver the promised results.

The Meijer class action lawsuit asserts claims for violations of the Wisconsin Deceptive Trade Practices Act, violations of various state consumer fraud acts, breach of warranty, negligent misrepresentation, fraud, and unjust enrichment.

Meijer is just one of the latest companies to face claims that their lidocaine patches fail to deliver the promised relief. Stop & Shop was recently hit with a class action lawsuit claiming its lidocaine patches fail to adhere long enough to provide the advertised pain relief.

What do you think of the claims that the Meijer lidocaine patches fail to provide the advertised relief? Join the discussion in the comments!

Green is represented by Spencer Sheehan of Sheehan & Associates.

The Meijer lidocaine patches class action lawsuit is William Green v. Meijer Inc., Case No. 2:22-cv-01444, in the U.S. District Court for the Eastern District of Wisconsin, Milwaukee Division.

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