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Luden’s Wild Cherry lozenges class action overview:
- Who: Plaintiff John Solak sued Luden’s for false advertising.
- What: Solak claims that the brand does not clearly state that it does not use real cherries in the flavoring of its Wild Cherry lozenges.
- Where: The lawsuit was filed in the federal northern district court of New York.
A lozenge consumer sued Prestige Consumer Healthcare Inc., alleging its Luden’s Wild Cherry lozenges don’t contain actual cherries.
The lozenge package is emblazoned with the words “Wild Cherry” with a prominent photo of two cherries and a cherry leaf, according to the Luden’s class action. It is sold for $2.59 for 30 lozenges.
“By describing the lozenges as ‘Wild Cherry’ above two ripe picked cherries, consumers will expect its taste comes from cherry ingredients and lacks artificial cherry flavoring,” the lawsuit states.
However, the ingredients list reveals the absence of cherry ingredients, with the cherry taste coming from “flavor [and] malic acid,” according to the lawsuit.
The Luden’s class action cites studies showing between 60 and 80 percent of consumers try to avoid artificial flavors, believing they have negative health and environmental effects.
Luden’s class action claims company violates state, federal laws
The lawsuit claims that Prestige Consumer Healthcare Inc. violates the Consumer Fraud acts that “prohibit the use of unfair or deceptive business practices in the conduct of commerce.”
The class action also cites the Magnuson Moss Warranty Act, a federal law under the purview of the Federal Trade Commission, which covers the issue of false advertising.
Solak seeks to certify a New York class and a consumer fraud multistate class of all persons who purchased the product in Texas, North Dakota, Wyoming, Idaho, Alaska, Iowa, Mississippi, Virginia, Arkansas, South Carolina and Utah.
He requests monetary, statutory and/or punitive damages and interest, as well as costs and expenses.
Luden’s is not the only lozenge brand to face legal challenges. Cepacol-brand cough drops, made by RB Health, face a similar lawsuit over allegations the product does not contain honey and lemon as advertised on its packages.
Have you purchased Luden’s Wild Cherry lozenges? What do you think of the allegations in the case? Let us know in the comments below!
The Luden’s Wild Cherry lozenges class action lawsuit is John Solak, individually and on behalf of all others similarly situated, v. Prestige Consumer Healthcare Inc., Case No. 3:22-cv-1357 (BKS/ML), in the U.S. District Court for the Northern District of New York.
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108 thoughts onLuden’s class action alleges Wild Cherry lozenges don’t actually contain cherries
Please add me
Been using these for over 35 years – add me.
I have 2 cough drops up in my cabinet now.
I have been using these for years, please add me.
add me please
Please add me
Add me I buy these all the time
Add me I’ve used these since 1980
I’m another that has used since childhood. It’s a shame. Have they ever been real cherries? If the company sold and the new owner changed the formula without our knowing, that would be bad, too. Add me.
Add me I use these all the time.
I use these all the time, I started using these In 1970 when I was a child and as an adult. I also used them when my children came along my first child was born in 1980, 2nd child 1983, 3rd child 1988 and also 4th and 5th child in 2004 as a matter of fact I had Luden’s wild cherry lozenges in my medicine container from the last time my twins were sick and when I didn’t feel well, I was going to purchase more until I read about this class action suit. I have purchased so many packages over the years, with myself and my children using them up until today.
Add me please