Victoria’s Secret class action overview:
- Who: Plaintiff Stephanie Minter filed a class action lawsuit against Victoria’s Secret Direct Brand Management LLC, which does business as Victoria’s Secret Pink .
- Why: Minter claims Victoria’s Secret Pink sent unsolicited text messages to consumers at impermissible times.
- Where: The Victoria’s Secret class action lawsuit was filed in California federal court.
A new class action lawsuit alleges Victoria’s Secret Pink sent unsolicited text messages to consumers at impermissible times.
Plaintiff Stephanie Minter filed the class action complaint against Victoria’s Secret Direct Brand Management on May 18 in California federal court, alleging violations of the Telephone Consumer Protection Act (TCPA).
According to the lawsuit, Victoria’s Secret, which operates the Pink brand, violated the TCPA by sending unsolicited text messages to consumers, including messages sent outside of permissible hours.
Minter claims Victoria’s Secret transmitted or caused to be transmitted unsolicited text messages to her and other consumers, including multiple messages initiated before 8 a.m. or after 9 p.m. local time at the recipient’s location.
Minter alleges she received telemarketing text messages from Victoria’s Secret on June 7, 2023, at 5:15 a.m. and on Jan. 2, 2024, at 9:18 p.m. while she was located in Oakland, California.
The messages, according to the lawsuit, were sent from an unknown number but identified Victoria’s Secret by name and promoted the company’s goods and services.
Plaintiff alleges no prior contact nor business dealings with Victoria’s Secret Pink
Minter claims she did not provide prior express invitation or permission to receive unsolicited text messages from Victoria’s Secret and had no established business relationship with the company at the time of the messages.
The class action lawsuit alleges the messages were not informational or transactional but were intended to advertise and promote the purchase of Victoria’s Secret’s goods and services.
Minter seeks to represent a proposed class of all persons in the United States who, from four years prior to the filing of the complaint through the date of class certification, received more than one telephone solicitation text message from Victoria’s Secret within a 12-month period where at least one message was initiated before 8 a.m. or after 9 p.m. local time at the recipient’s location.
Minter claims Victoria’s Secret’s conduct invaded her privacy, disturbed her peace and quiet, and caused nuisance and annoyance.
She is demanding a jury trial and requesting injunctive relief, statutory damages of up to $500 for each violation and treble damages for willful or knowing violations.
Victoria’s Secret is currently facing a separate class action lawsuit claiming the retailer failed to implement industry-standard security measures during a 2025 data breach.
Have you ever received unsolicited text messages from Victoria’s Secret Pink? Let us know in the comments.
The plaintiff is represented by Faythe Gutierrez of PLG Damage Attorneys.
The Victoria’s Secret class action lawsuit is Minter v. Victoria’s Secret Direct Brand Management LLC, Case No. 4:26-cv-04654, in the U.S. District Court for the Northern District of California.
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