Kellogg’s splits business even as company faces class actions

Top Class Actions’s website and social media posts use affiliate links. If you make a purchase using such links, we may receive a commission, but it will not result in any additional charges to you. Please review our Affiliate Link Disclosure for more information.

Kellogg’s business split overview: 

• Who: Several class action lawsuits involving Kellogg’s have been resolved or made headway recently while the company announced plans this week to split into three independent companies. 
• Why: Kellogg’s says it is splitting into three independent companies to put a greater focus on and simplify the structure of its snacking business
• Where: Kellogg’s is a multinational food manufacturing company. 

Kellogg’s announced plans earlier this week to split its business into three independent companies to separate its cereal and snacking businesses. 

The multinational food manufacturing company said it plans to use the breakup as a way to simplify the structure of its snacking business and increase the company’s focus on it, Reuters reports. 

Kellogg’s newly formed global snacking business will reportedly house both its North American frozen breakfast division and its international cereal and noodle brands. 

With Kellogg’s making changes to its company, Top Class Actions is taking a look at a few of the class action lawsuits and class action settlements it has recently faced. 

Kellogg’s class action alleging company misled consumers about fudge contents dismissed

A class action lawsuit filed against Kellogg’s was dismissed earlier this month after a federal Illinois judge ruled a consumer failed to back their claims that an average consumer would expect fudge to have milk fat. 

The consumer alleged in their class action lawsuit that Kellogg’s misled its customers about the fudge content of its chocolate flavored Pop-Tarts and Entenmann’s fudge cake due to it making the fudge with vegetable oils rather than milk fat. 

The judge overseeing the class action lawsuit sided with Kellogg’s, however, determining the consumer hadn’t established that the company had made a false statement on the labeling of its product nor that it intentionally did so. 

The consumer was given 14 days to amend their complaint. 

Kellogg’s beats claims it misled consumers over amount of strawberries in Pop-Tarts

In March, a judge dismissed a separate class action lawsuit filed against Kellogg’s. The judge sided with the company over claims it misled consumers about the amount of strawberries in its Pop-Tart brand Whole Grain Frosted Strawberry Toaster Pastries. 

The judge ruled Kellogg’s had not promised consumers in its marketing that the product contained a certain amount of strawberries, and, thus, had not deceived them. 

The consumer behind the class action lawsuit claimed Kellogg’s tricked its customers into believing the Pop-Tart’s had more strawberries than in reality, due to the product’s packaging.

Kellogg’s accused of misleading consumers about Strawberry Pop-Tart contents

A similar class action lawsuit involving Kellogg’s Pop-Tart brand Whole Grain Frosted Strawberry Toaster Pastries was filed against the company in October of last year. 

In that complaint, a consumer claimed the company misled its customers about the strawberry contents of the Pop-Tart product, arguing it contains more apples and pears than strawberries. 

The consumer claims Kellogg’s used strawberry representations, including depictions of strawberries in images and text, on its product packaging to mislead its customers into believing it contained more strawberries than it does. 

Kellogg’s agrees to pay $13M to end false advertising claims

Settlement checks were sent out in January to eligible class members involved in a $13 million settlement made to resolve claims Kellogg’s falsely advertised the healthiness of certain of its cereals.

The false advertising settlement benefited consumers who purchased certain Kellogg’s cereals, including Smart Start, Frosted Mini Wheats and Raisin Bran, from between Aug. 29, 2012, and May 1, 2020. 

Kellogg’s was accused of falsely advertising that the cereals were “lightly sweetened” and “heart healthy” despite allegedly containing high levels of sugar. 

The company admitted no wrongdoing in agreeing to the class action settlement. 

What do you think of the Kellogg’s business split and lawsuits? Let us know in the comments! 

Read About More Class Action Lawsuits & Class Action Settlements:

• Daily Harvest food poisoning lawsuit investigation
• Pepperidge Farm class action claims ‘Harvest Wheat’ crackers contain minimal whole wheat
• Built recalls protein bars due to potential E. coli risk
• Costco recalls Dorm Room Snack Box containing Jif peanut butter