Top Class Actions’s website and social media posts use affiliate links. If you make a purchase using such links, we may receive a commission, but it will not result in any additional charges to you. Please review our Affiliate Link Disclosure for more information.
Eclos Skin Care Target of Class Action Lawsuit Investigation
By Jessica Tyner
In the anti-aging beauty product industry, what’s the difference between smart marketing and deceptive marketing? A lot of people want to look youthful, but sometimes the marketing banter tossed around by companies is beyond hyperbolic – it may constitute false advertising.
One company at the center of false advertising allegations is Freeman Beauty Labs, which produces a number of anti-aging products under the Eclos skin care line. A number of customers are complaining that Eclos products don’t work as described and that product statements might just qualify as deceptive marketing practices, which is illegal.
According to the packaging, these products contain “apple stem cells to help stimulate the skin’s cellular rejuvenation process.” The Eclos skin care line allegedly is made from a “rare Swiss apple” that’s been “clinically proven to help reduce wrinkles and improve skin texture in two weeks.” You should “use it every day for visibly improved skin” according to the directions, but some consumers say it doesn’t deliver. Guaranteeing a decrease in wrinkles in two weeks is a big claim.
Other products in the Eclos skin care line claim that the “rare Swiss apple” is responsible for minimizing “visible signs of aging and damage for more radiant skin.” These kinds of claims are subjective, both for the manufacturer and the consumer. When someone spends hard-earned money on an anti-wrinkle cream, they expect to get the results described when used as directed. For some people who tried Eclos products, that simply wasn’t the case. The product prices range from about $15-$30.
On other Eclos packaging, when mentioning the two-week wrinkle-decrease promises, this promise bolstered even more with the claim that “100% of 20 participants in a clinical study on Apple Stem Cells experienced a decrease in wrinkle depth after 28 days.”
Twenty people makes a very small study at best, and there’s no mention of these people’s effects after two weeks compared to four weeks. However, the “100 percent” wrinkle-reducing claim might just be enough to lure someone into trying out a product. But what happens if a consumer doesn’t see any decrease in wrinkles at the two-week mark? This is where the possibility for deceptive marketing comes into play. There’s a fine line between acceptable and deceptive marketing, and it’s possible that the Eclos line stepped over that line.
The Anti-Aging Products Being Targeted
The Eclos anti-aging skincare line is just one of many products being considered for a class action lawsuit. Others include:
- Sunday Riley “Stimulant I” Perfecting Serum
- 3 LAB Super “h” Serum
- Emerge Labs Stem Cell Serum
- Emerge Labs Skin Care Kit
- Emerge Labs Protection Cream with SPF30
- Emerge Labs Anti-Aging Cream Cleanser
- Emerge Labs Organic Stem Cell Cream for Acne
- Lather Swiss Apple Wrinkle Remedy
- Dr. Brandt “Pores No More” Anti-Aging Mattifying Lotion
Each of these products potentially made anti-aging claims that aren’t backed by scientific evidence. While most consumers realize there’s no magic bullet for anti-aging, and aging is a natural process, it’s easy to feel “tricked” into buying a product because the manufacturer promises fantastic results. Being disappointed with a product is one thing. Feeling like deceptive marketing was used is quite another.
Did You Buy One of These Products?
If you feel like deceptive marketing played a part in your purchase of one of these products, you may have an anti-aging legal claim. Find out more about your options by visiting the Anti-Aging Skin Care Product Class Action Lawsuit Investigation today. You’ll have the opportunity to submit your information for a free legal review to see if you are eligible to become a lead plaintiff in the potential class action lawsuit.
All class action and lawsuit news updates are listed in the Lawsuit News section of Top Class Actions
23 thoughts onEclos Skin Care Target of Class Action Lawsuit Investigation
I suspect some company is trying to run this great product out of the competition market . eVLOS products are awesome.
One of the best products I am come across, Still searching for it
Me too!!
Eclos was the best!!! 💔 to see it go!!!
I am a licensed Esthetician and worked at Ulta for three years in the salon area. Dermalogica and Eclos were the products I’d recommend the most. Both highly effective and delivered results. – Wish they’d bring back Eclos.
I still do a search a few times in a year to see if they re release the Eclos skin care line. It was THE BEST! The fact that it is 2021 and there are still comments on it, is proof of a great product!
I completely agree with you! I am a licensed Esthetician and worked at Ulta for three years in the salon area. Dermalogica and Eclos were the products I’d recommend the most.
Please bring this product line back
I found this product better than anything I have ever tried! I loved the scrub and clay mask as It took care of the black heads and pores reduced considerably. It was a great product in my opinion and disappointed it was taken off market. What about the other products who claim 300% reduction in wrinkles and other BS? Shouldn’t those be taken off market too?
I’m with everyone else . I found these products to be amazing. I think there are some other companies upset that they had such an amazing product at an affordable price. Let’s start a petition to bring it back !!