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A disgruntled consumer filed a class action lawsuit against the Coca-Cola Co. Tuesday, alleging that it fraudulently promotes its “Simply Orange” juice product as “fresh” when the company allegedly uses stored ingredients and artificial flavor packs to manufacture the juice.
Lead plaintiff, California resident Gwen Phelps, claims in the Simply Orange juice class action lawsuit that she was deceived by Simply Orange’s labeling which included “such terms as: ‘100% Pure Squeezed,’ ‘Fresh Taste Guaranteed, ‘100% Orange Juice,’ and ‘No Water or Preservatives Added.'”
Phelps also alleges that “the Simply Orange website states, ‘since the launch of Simply Orange® in 2001, we have been making orange juice simple, the way nature intended.'” Instead, the Coca-Cola class action lawsuit claims, “the Simply Orange products are actually concocted via a highly-engineered and unnatural process – any thing but natural.”
The Simply Orange class action lawsuit claims that Coca-Cola uses a “Black Book” process to make the juices for Simply Orange.
“Black Book is not a natural growing process, but rather, an algorithm that includes data about consumer preferences and approximately 600 flavors that make up an orange,” the class action lawsuit says.
Phelps alleges that “Coca-Cola matches flavor data to a profile detailing many of the characteristics of an orange,” and “these ‘batches’ consist of a tank full of raw juice that may be as much as eight months to a year old. Portions from multiple batches are mixed together, some newer and some older, for a ‘fresh’ taste according to Black Book algorithms,” continues the class action lawsuit.
The Simply Orange class action lawsuit further alleges that, after processing removes taste and flavor, “Coca-Cola employs flavor and fragrance companies to engineer ‘flavor packs’ to inject back into the juice product to make it taste fresh – the same fragrance companies that formulate perfumes.”
The Coca-Cola class action lawsuit claims that Phelps and other similarly situated consumers have, or have had “a tasteless and colorless substance, that has been brought back to life via the Black Book process. It is inconceivable that consumers are aware that in purchasing Simply Orange for consumption, they are actually purchasing older batches of mixed product, engineered with algorithms and flavor packs, concocted via an unnatural process.”
Phelps claims that Coca-Cola’s labeling and marketing of Simply Orange juice and failure to disclose the production process of the product constitutes intentional misrepresentation, negligent misrepresentation, and false and misleading statements and violates California’s Business and Profession Code and the California Consumer Legal Remedies Act
The Simply Orange class action lawsuit is brought on behalf of a proposed Class of all California residents who purchased Simply Orange products in the state within 10 years prior the filing of the complaint. Phelps is seeking compensatory and punitive damages, an order requiring Coca-Cola to issue an advertising campaign correcting alleged misperceptions about Simply Orange products, and attorney fees and costs.
This is not the first class action lawsuit to be filed over the process in which Simply Orange juice is made. A Simply Orange juice class action lawsuit was filed in Illinois in April 2012. Since then, multiple other class action lawsuits have been filed. Multidistrict litigation has been pending against The Coca-Cola Co. involving similar allegations about its Simply Orange juice products in Missouri federal court. A total of 7 class action lawsuits are filed within the Simply Orange MDL.
Lead plaintiff, Gwen Phelps, is represented by Olivier A. Taillieu and Gilbert Perez III of National Injury Law Firm LLP.
The Coca-Cola Simply Orange Juice Class Action Lawsuit is Gwen Phelps v. The Coca-Cola Co., et al., Case No. BC547592, in the Superior Court of the State of California, County of Los Angeles.
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49 thoughts onCoca-Cola Faces New Simply Orange Juice Class Action Lawsuit
I’ve been drinking this juice for years !! Recently had problems with my liver as well.
I buy two one with pulp just for myself another for my kids. Seems like the things I like most that is suppose to be healthy, turns out to be bad for me.
I also chose to drink simply orange because they claimed it was better for you . I give this juice to my grandchildren when they visit. I feel like we have been poisoned! Who can we trust?
I have been drinking simply products for 15 years.. And now its poison?? I want in on this class action lawsuit!!. I gave this sh!t to my young son thinking it was a healthy alternative to soda and other drinks with added sugars and dyes.. Now what?!?
I have been drinking this orange juice for years, raised my daughter on it because they said it was “Natural and Healthy “. Just bought a gallon last week! they really need to say something especially for people who underlining health conditions.
Same, I have been using simply oj for 10yrs because of the same reasons. My 4 year old enjoys it and look forward for breakfast because of simply ok. I am disappointed 😞
I have been drinking this orange juice for years, raised my daughter on it because they said it was “Natural and Healthy “. Just bought a gallon last week! SMH they really need to say something especially for people who underlining health conditions.
Years ago I stopped drinking a different brand of OJ and started drinking Simply Orange because it was supposed to be all natural and the purest on the market. I drink about a gallon (64 oz} plus half of a 52 ounce bottle per week. Simply Orange is expensive but I felt worth it. I am by no means wealthy which means I had to give up other things to purchase this deceptive product. The people pushing this “toxic” product should be held to account. I am in California and would like more information about the law suit.
I’ve been drinking disturbing amounts of this juice as well. Please tell me how to file a claim on this lawsuit.
How do I get in simply orange class action lawsuit.
I want 2 join class action vs Simply Orange
How do I join this class action lawsuit?
I have drank Simply orange juice through out my life. In the past three years I have developed prostate cancer, kidney desease, and stage 4 lung cancer. Please afd me.