Simply Orange Juice Class Action Lawsuit

According to the class action lawsuit, Simply Orange undergoes extensive processing and relies on added aroma and flavoring not found in nature, despite a label that prominently reads: “100% Pure Squeezed Orange Juice.”

“Coca-Cola misrepresented that Simply Orange was 100% pure and natural orange juice when in fact it was not,” the Simply Orange class action lawsuit says. The lawsuit claims Simply Orange undergoes extensive industrial processing that tweaks the orange juice into an artificial consistency, look, and smell.

The Simply Orange class action lawsuit further says that chemically engineered “flavor packets” are added to Simply Orange in order to mimic the flavor of natural orange juice.

The Simply Orange juice class action lawsuit is accusing Coca Cola of fraud and misrepresentation for inducing consumers into paying a premium price for the product due to their belief that it is fresh and unadulterated orange juice. It is seeking class-action status on behalf of consumers misled by the product’s “100% Pure Squeezed Orange Juice” label.

A spokeswoman for Coca-Cola said the lawsuit is “without merit.”

The case is Randall Davis v. The Coca-Cola Co., Case No. 12-cv-02391, U.S. District Court, District of Illinois.

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