Christina Spicer  |  September 28, 2018

Category: Consumer News

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Two California women allege that Neuro drinks are falsely advertised as a premium, all-natural product when the beverages actually contain an ingredient derived from petrochemicals.

The lead plaintiffs allege in their Neuro drinks class action lawsuit that the beverages, produced by Neurobrands LLC, are marketed as containing only “natural flavors” and “no artificial colors or flavors.”

However, say the plaintiffs, the ingredient list indicates that the products contain malic acid.

While one type of malic acid can be found in fruit products, the type of malic acid used in the Neuro drinks is the synthetic industrial kind derived from petrochemicals.

The Neuro drinks include a variety of flavors that are marketed for various health and wellness related purposes, allege the plaintiffs, including the neuroSONIC Energy Refreshed superfruit infusion product that one plaintiff says she purchased.

Other varieties include those titled BLISS, SLEEP, PROTEIN, TRIM, DAILY, GASM, and AQUA.

According to the Nero drinks class action lawsuit, these beverages have fruit flavors, like watermelon mint, white raspberry, and tangerine citrus.

Malic acid, according to the Neuro drinks class action lawsuit, imparts a tart, fruit-like flavor when it is added to food and drink.

While the Neuro drinks are advertised as containing only natural ingredients, the malic acid used to make the products are artificial, argue the plaintiffs.

According to the Neuro drinks class action lawsuit, “because each of the Products contains additional flavoring ingredients that simulate and reinforce the characterizing flavor, the front label is required by law to disclose those additional flavors rather than misleadingly suggest that the product is flavored only by natural fruit juices.”

Neurobrands further deceives consumers by not only implying that Neuro drinks are made from fruit juices, but also by concealing that an ingredient used in the product is derived from petrochemicals – malic acid.

“This type of ‘malic acid’ is not naturally-occurring but is in fact manufactured in petrochemical plants from benzene or butane – components of gasoline and lighter fluid, respectively – through a series of chemical reactions, some of which involve highly toxic chemical precursors and byproducts,” alleges the Neuro drinks class action lawsuit.

Though this type of malic acid has been deemed as safe for consumption, the Neuro drinks class action lawsuit alleges that health conscious consumers prioritize all natural products.

“When purchasing the Products, Plaintiffs and Class Members were seeking products of particular qualities that were flavored only with the natural ingredients claimed on the label and which did not contain artificial flavoring,” states the Neuro drinks class action lawsuit.

The plaintiffs say that they would not have purchased Neuro drinks, or paid as much for them, had they known they were not made with all natural ingredients.

According to the Neuro drinks class action lawsuit, by deceptively marketing the beverage, the producer is in violation of California law.

The Neuro drinks class action lawsuit seeks to represent a nationwide Class as well as a California subclass of consumers who purchased the beverages starting Jan. 1, 2012.

The plaintiffs are represented by Ronald A. Marron and Michael Houchin of the Law Offices of Ronald A. Marron and Scott J. Ferrell of Pacific Trial Attorneys.

The Neuro Drinks Class Action Lawsuit is Young, et al. v. Neurobrands LLC, Case No. 3:18-cv-05907-JCS, in the U.S. District Court for the Northern District of California.

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34 thoughts onNeuro Drinks Contain Artificial Ingredients, Class Action Says

  1. Steven Russell says:

    U all read a comment that had a comparison to gas and now everyone says they smelled chemicals in them ?????? get a grip and stop trying to ruin good products for a settlement good lord sounds like the people who wanted to sue red bull because you didn’t actually get wings common sense people it’s sold in the same case as all the energy drinks so stop crying and ruining everything for the rest of us

  2. Rosemary says:

    I had to pour my case down the drain. It was terrible

  3. Sherry Screen- Arkhurst says:

    Love this tuff sign me up.

  4. PAMELLA RENEE BERRYMAN says:

    Yes the smell like chemicals

  5. Robert roubifeaux says:

    I had the same experience mine smelled like turpentine

  6. Heather DeZurik says:

    purchased two from the convenient store and shared a couple sips with my daughters first. I noticed an odd smell but assumed my nose was off. My daughter told me something didnt smell right so I took another whiff. I thought it smelled like gasoline almost. When I got home, my 17 year old smelled it and said it smelled like a chemical or rubbing alcohol. I called Neurobrands and they immediately knew what I was talking about and advised that someone would be calling me back to correct the situation. So far I have heard nothing back from anyone at their company, Very disappointing because prior to this, I truly liked the beverage.

    1. Robert roubifeaux says:

      I had the same experience mine smelled like turpentine

  7. Jessa says:

    I drink these every night and have for years. Tonight I purchased two and chugged some of the first one and thought I was going to be sick, it tasted like nail polish remover and it smelled strongly of it. I opened the other one and same issue. I also had two a few weeks ago that were carbonated and tasted fermented. For years these were amazing and now since changing the formula there’s been some bizarre issues. I’m so freaked out by tonight and won’t be buying these again, which sucks, because I loved them!

  8. Katie says:

    I drink these every night.
    Tonight I opened it and took a huge drink. I was taking two Advil and wasn’t thinking about it. As soon as I moved the bottle from my lips I smelt acetone. The liquid is bubbly, which isn’t normal and the smell itself is nauseating. I opened another to check and to make sure it wasn’t me and my nose wasn’t off or something crazy and the other one smells completely normal.
    I’m calling first thing Monday morning.

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