Neuro Drinks Contain Artificial Ingredients, Class Action Says

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Two California women allege that Neuro drinks are falsely advertised as a premium, all-natural product when the beverages actually contain an ingredient derived from petrochemicals.

The lead plaintiffs allege in their Neuro drinks class action lawsuit that the beverages, produced by Neurobrands LLC, are marketed as containing only “natural flavors” and “no artificial colors or flavors.”

However, say the plaintiffs, the ingredient list indicates that the products contain malic acid.

While one type of malic acid can be found in fruit products, the type of malic acid used in the Neuro drinks is the synthetic industrial kind derived from petrochemicals.

The Neuro drinks include a variety of flavors that are marketed for various health and wellness related purposes, allege the plaintiffs, including the neuroSONIC Energy Refreshed superfruit infusion product that one plaintiff says she purchased.

Other varieties include those titled BLISS, SLEEP, PROTEIN, TRIM, DAILY, GASM, and AQUA.

According to the Nero drinks class action lawsuit, these beverages have fruit flavors, like watermelon mint, white raspberry, and tangerine citrus.

Malic acid, according to the Neuro drinks class action lawsuit, imparts a tart, fruit-like flavor when it is added to food and drink.

While the Neuro drinks are advertised as containing only natural ingredients, the malic acid used to make the products are artificial, argue the plaintiffs.

According to the Neuro drinks class action lawsuit, “because each of the Products contains additional flavoring ingredients that simulate and reinforce the characterizing flavor, the front label is required by law to disclose those additional flavors rather than misleadingly suggest that the product is flavored only by natural fruit juices.”

Neurobrands further deceives consumers by not only implying that Neuro drinks are made from fruit juices, but also by concealing that an ingredient used in the product is derived from petrochemicals – malic acid.

“This type of ‘malic acid’ is not naturally-occurring but is in fact manufactured in petrochemical plants from benzene or butane – components of gasoline and lighter fluid, respectively – through a series of chemical reactions, some of which involve highly toxic chemical precursors and byproducts,” alleges the Neuro drinks class action lawsuit.

Though this type of malic acid has been deemed as safe for consumption, the Neuro drinks class action lawsuit alleges that health conscious consumers prioritize all natural products.

“When purchasing the Products, Plaintiffs and Class Members were seeking products of particular qualities that were flavored only with the natural ingredients claimed on the label and which did not contain artificial flavoring,” states the Neuro drinks class action lawsuit.

The plaintiffs say that they would not have purchased Neuro drinks, or paid as much for them, had they known they were not made with all natural ingredients.

According to the Neuro drinks class action lawsuit, by deceptively marketing the beverage, the producer is in violation of California law.

The Neuro drinks class action lawsuit seeks to represent a nationwide Class as well as a California subclass of consumers who purchased the beverages starting Jan. 1, 2012.

The plaintiffs are represented by Ronald A. Marron and Michael Houchin of the Law Offices of Ronald A. Marron and Scott J. Ferrell of Pacific Trial Attorneys.

The Neuro Drinks Class Action Lawsuit is Young, et al. v. Neurobrands LLC, Case No. 3:18-cv-05907-JCS, in the U.S. District Court for the Northern District of California.