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State of Survival class action lawsuit overview:
- Who: Plaintiffs Angela Prado, Staci Turner and Kimberly Surette filed a class action lawsuit against the makers of the State of Survival game.
- Why: They claim the defendants falsely advertise in-app purchases as being sold at a discounted price even though they have never been offered at a non-discounted price.
- Where: The State of Survival class action lawsuit was filed in California federal court.
The State of Survival app falsely advertises price discounts for in-game purchases, according to a recently filed class action lawsuit.
Plaintiffs Angela Prado, Staci Turner and Kimberly Surette filed the State of Survival class action lawsuit against Funplus International AG and Kingsgroup Holdings on Sept. 2 in California federal court.
State of Survival is one of the highest-grossing mobile strategy games on Android and Apple devices with an estimated revenue of more than $80 million each month, the plaintiffs say.
State of Survival class action says in-game purchases never offered at non-discounted price
Since it was launched in 2019, State of Survival has generated more than $1 billion in revenue by offering “microtransactions” for in-game purchases that are needed to level up in the game, the State of Survival class action lawsuit explains.
The in-game purchases are reportedly priced from 99 cents to $99.99 each.
“However, in its direct marketing to consumers (including representations made at the time of purchase), FunPlus advertises false former prices to induce players into believing they must act quickly to take advantage of a limited-time sale price,” the State of Survival class action lawsuit states.
The plaintiffs argue that FunPlus dupes customers by offering “bonuses” for a limited time that lead the app users to believe they benefit from limited-time promotions. The app shows strikethrough pricing and percentages to mislead consumers into thinking they are getting a discount when in reality the referenced prices are fabricated.
“These advertisements have run for years,” the State of Survival class action lawsuit states. “But at no point, let alone within three months of the advertised discounts, have these in-game items ever actually been offered at a non-discounted price–i.e. without their “limited time discounts.”
These types of false pricing schemes are prohibited under California law, the plaintiffs claim.
They argue that the defendants fraudulently concealed the truth about their advertised discounts and former pricing in violation of California law. They claim that they would not have paid for the discounted in-app purchases if they had known they were based on fictitious original prices.
In related app news, the seller of popular “free” video games Clash of Clans, Clash Royale and Brawl Stars was recently hit with a class action lawsuit over the sale of in-game currency to minors.
What do you think of the State of Survival class action lawsuit’s allegations that in-app purchases are offered at fake discount prices? Let us know in the comments!
The plaintiffs are represented by Karl S. Kronenberger and Katherine E. Hollist of Kronenberger Rosenfeld LLP and Raphael Janove and Adam Pollock of Pollock Cohen LLP.
The State of Survival class action lawsuit is Angela Prado, et al. v. Funplus International AG, et al., Case No. 4:22-cv-05023-KAW, in the U.S. District Court for the Northern District of California.
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20 thoughts onState of Survival class action alleges game falsely advertises former price of microtransactions
please add me, after reading these messages i now feel i have been taken advantage of
I Bought many.. so called sale packs/items. I would like to be a part of this. I put a lot of money into many of their games and had no idea I was being deceived.
Please add me
Add me please
Add me to this
Add me to this please. I spent ALOT of money on that game.
I need in this I’ve spent $$$$ and my email got hacked I sent them receipts My bank information statements they couldn’t prove was my account when I had all information
Still can’t get in email by gmail. Hacked. No help.
i am in for the lawsuit, over 30 000$ in less then a year.
Add me as well. I am broke because they took advantage of me because during the pandemic there was nothing else to do and spent money. When its adding up its probably 15.000