Fireball Cinnamon class action lawsuit overview:
- Who: Anna Marquez filed a class action lawsuit against Sazerac Co. Inc.
- Why: Marquez claims Sazerac misleads consumers who purchase its Fireball Cinnamon mini product while expecting it to contain whisky.
- Where: The class action lawsuit was filed in Illinois federal court.
Editor’s note: This article has been updated to clarify the product in question is Fireball Cinnamon rather than Fireball Cinnamon Whisky.
Sazerac Co. misleads consumers who expect mini bottles of its Fireball Cinnamon product to contain whisky, a new class action lawsuit alleges.
Plaintiff Anna Marquez claims Sazerac misleads consumers who confuse its Fireball Cinnamon mini bottles — a malt beverage sold for 99 cents — with its Fireball Cinnamon Whisky product.
Marquez argues the bottles for Fireball Cinnamon “appear identical” to the Fireball Cinnamon Whisky product, aside from them not containing the word “Whisky” on their front label, something “most purchasers seeking alcohol will not even detect.”
“When viewed together with the Fireball distilled spirit brand name, the label misleads consumers into believing it is or contains distilled spirits,” the Fireball class action states.
Fireball Cinnamon purchasers led to believe product has added natural whisky, class action says
Sazerac further misleads consumers by labeling its Fireball Cinnamon product with the words “Malt Beverage With Natural Whisky & Other Flavors and Carmel Color,” confusing purchasers into thinking it is a malt beverage with added natural whisky, the Fireball class action alleges.
“By not including the word ‘Flavors’ after ‘Natural Whisky,’ purchasers who look closely will expect the distilled spirit of whisky was added as a separate ingredient,” the Fireball class action states.
Marquez claims Sazerac is guilty of unjust enrichment, fraud and negligent misrepresentation and in violation of the Magnuson Moss Warranty Act, the Illinois Consumer Fraud and Deceptive Business Practices Act and several state consumer fraud acts.
Marquez wants to represent an Illinois class and multistate consumer fraud class of individuals who have purchased a mini bottle of Fireball Cinnamon within the statutes of limitations for each alleged cause of action.
She demands a jury trial and requests injunctive relief along with an award of monetary, statutory and/or punitive damages for herself and all class members.
In other booze news, last month, Coca-Cola asked a federal judge in New York to dismiss claims it misleadingly labels its Topo Chico brand ready-to-drink hard margherita products because they don’t contain any tequila.
Have you purchased a Fireball Cinnamon mini bottle? Let us know in the comments.
The plaintiff is represented by Spencer Sheehan of Sheehan & Associates PC.
The Fireball Cinnamon class action lawsuit is Marquez, et al. v. Sazerac Co. Inc., Case No. 1:23-cv-00097, in the U.S. District Court for the Northern District of Illinois.
Don’t Miss Out!
Check out our list of Class Action Lawsuits and Class Action Settlements you may qualify to join!
Read About More Class Action Lawsuits & Class Action Settlements:
- Celsius beverages false advertising $7.8M class action settlement
- Izze class action claims product misleadingly labeled as containing no preservatives
- AriZona class action claims many beverages advertised as ‘100% natural’ contain unnatural ingredients
- False advertising class action lawsuits target products marketed as ‘natural’
1,496 thoughts onFireball Cinnamon class action claims mini bottles not actual whisky
Hey my name is Chrystal Miller and Fireball is my favorite I have brought a million mini fireballs and kinda felt like some was wrong because I have been sick to the stomach too much and I know I can handled them not only was I purchasing them but I also just was working at a liquor store in my town I stay in and the owner and managers know how much I drunk this drink what do I need to do to look into this a little bit more because I need my dollars back for the inconvenience
add me
I have purchased many 10 packs in MA, NH and Me. Please add me to the suit.
I purchase them at the Shell station where I live every Friday along with a beer . Never knew that. Such a waste come to think of it. How disappointing.
Add me
I buy these things all the time! I even saved the bottles because I was going to make a string light with them. So disappointed I’ve been misdirected.
I have 6 mini bottles in my freezer right now! Why would they do that?
Please add me
plz add me. i drink these a few times a month
Truly misleading. I purchased several of them only to find there was not one drop whiskey, didn’t smell like whiskey and the taste was awful like burnt liquorice. Such a waste of a bottle and a night.
Please add me ..been purchasing in Virginia..
I have also purchased many bottles of the mini Fireballs in WA state.
You might as well add Oklahoma.I noticed in Dec it tasted more watered down than it does at the liquor stores or QT stores. The guy at QT told me the way they are allowed to sell is its 15% by volume.