Fireball Cinnamon class action lawsuit overview:
- Who: Anna Marquez filed a class action lawsuit against Sazerac Co. Inc.
- Why: Marquez claims Sazerac misleads consumers who purchase its Fireball Cinnamon mini product while expecting it to contain whisky.
- Where: The class action lawsuit was filed in Illinois federal court.
Editor’s note: This article has been updated to clarify the product in question is Fireball Cinnamon rather than Fireball Cinnamon Whisky.
Sazerac Co. misleads consumers who expect mini bottles of its Fireball Cinnamon product to contain whisky, a new class action lawsuit alleges.
Plaintiff Anna Marquez claims Sazerac misleads consumers who confuse its Fireball Cinnamon mini bottles — a malt beverage sold for 99 cents — with its Fireball Cinnamon Whisky product.
Marquez argues the bottles for Fireball Cinnamon “appear identical” to the Fireball Cinnamon Whisky product, aside from them not containing the word “Whisky” on their front label, something “most purchasers seeking alcohol will not even detect.”
“When viewed together with the Fireball distilled spirit brand name, the label misleads consumers into believing it is or contains distilled spirits,” the Fireball class action states.
Fireball Cinnamon purchasers led to believe product has added natural whisky, class action says
Sazerac further misleads consumers by labeling its Fireball Cinnamon product with the words “Malt Beverage With Natural Whisky & Other Flavors and Carmel Color,” confusing purchasers into thinking it is a malt beverage with added natural whisky, the Fireball class action alleges.
“By not including the word ‘Flavors’ after ‘Natural Whisky,’ purchasers who look closely will expect the distilled spirit of whisky was added as a separate ingredient,” the Fireball class action states.
Marquez claims Sazerac is guilty of unjust enrichment, fraud and negligent misrepresentation and in violation of the Magnuson Moss Warranty Act, the Illinois Consumer Fraud and Deceptive Business Practices Act and several state consumer fraud acts.
Marquez wants to represent an Illinois class and multistate consumer fraud class of individuals who have purchased a mini bottle of Fireball Cinnamon within the statutes of limitations for each alleged cause of action.
She demands a jury trial and requests injunctive relief along with an award of monetary, statutory and/or punitive damages for herself and all class members.
In other booze news, last month, Coca-Cola asked a federal judge in New York to dismiss claims it misleadingly labels its Topo Chico brand ready-to-drink hard margherita products because they don’t contain any tequila.
Have you purchased a Fireball Cinnamon mini bottle? Let us know in the comments.
The plaintiff is represented by Spencer Sheehan of Sheehan & Associates PC.
The Fireball Cinnamon class action lawsuit is Marquez, et al. v. Sazerac Co. Inc., Case No. 1:23-cv-00097, in the U.S. District Court for the Northern District of Illinois.
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1,496 thoughts onFireball Cinnamon class action claims mini bottles not actual whisky
yes, please add me I’m from phoenix Arizona. I have bought fireball mini every day still to this day.
Yes, I’ve purchased a lot of those mini bottles over the last five years. Never imagined there was nothing much alcoholic in them. Shame on you Sazerac!
Please sign me up, I was talking about how the little bottles of fireball that me and friends have been drinking doesn’t seem to work like it use to but actually didn’t realize that the mini bottles were being deceptive and false
Please sign me up, I was talking about how the little bottles of fireball that me and friends have been drinking doesn’t seem to work like it use to but actually didn’t realize that the mini bottles were being deceptive and false
Please sign me up, I was talking about how the little bottles of fireball that me and friends have been drinking doesn’t seem to work like it use to but actually didn’t realize that the mini bottles were being deceptive and false
I bought alot of the packs of fireball thinking there was alcohol in it. Please add me .
Please add me !!
Also propylene has really changed my digestion , many issues regarding excessive consumption of chemicals from fireball whiskey
I have purchased several mini packs & bottles throughout the years. I will continue to purchase since I do like it but they need to do the right thing.
I bought these for Xmas as stocking stuffers. Please add me to the list. Thank you.
Dude, my stepdad buys the little ones so he won’t be tempted to drink as much, and he buys them somewhat frequently! I also added some to my orange Crush thinking it was actual whiskey (I love a good orange and spice drink). Please add us to the suit, we live in PA and I’d personally be more than happy to testify if needed.
Yes please add me this is very shocking to say the least!!
Address this is wrong. At times I felt really b bas the next. It felt something was different each, I purchased it.
I purchase the 25 mini bottle party pack every time we have a gathering 10 times a year at least over the past 5 years. So that’s alot of cash, now I find out they had no alcohol in them. Omg
Add me please I’ve been saying it for years from Arizona I drink 5 real bottles everyday
First our dark chocolate, now our Fireball. I buy the small bottles to use in baking.