Fireball Cinnamon class action lawsuit overview:
- Who: Anna Marquez filed a class action lawsuit against Sazerac Co. Inc.
- Why: Marquez claims Sazerac misleads consumers who purchase its Fireball Cinnamon mini product while expecting it to contain whisky.
- Where: The class action lawsuit was filed in Illinois federal court.
Editor’s note: This article has been updated to clarify the product in question is Fireball Cinnamon rather than Fireball Cinnamon Whisky.
Sazerac Co. misleads consumers who expect mini bottles of its Fireball Cinnamon product to contain whisky, a new class action lawsuit alleges.
Plaintiff Anna Marquez claims Sazerac misleads consumers who confuse its Fireball Cinnamon mini bottles — a malt beverage sold for 99 cents — with its Fireball Cinnamon Whisky product.
Marquez argues the bottles for Fireball Cinnamon “appear identical” to the Fireball Cinnamon Whisky product, aside from them not containing the word “Whisky” on their front label, something “most purchasers seeking alcohol will not even detect.”
“When viewed together with the Fireball distilled spirit brand name, the label misleads consumers into believing it is or contains distilled spirits,” the Fireball class action states.
Fireball Cinnamon purchasers led to believe product has added natural whisky, class action says
Sazerac further misleads consumers by labeling its Fireball Cinnamon product with the words “Malt Beverage With Natural Whisky & Other Flavors and Carmel Color,” confusing purchasers into thinking it is a malt beverage with added natural whisky, the Fireball class action alleges.
“By not including the word ‘Flavors’ after ‘Natural Whisky,’ purchasers who look closely will expect the distilled spirit of whisky was added as a separate ingredient,” the Fireball class action states.
Marquez claims Sazerac is guilty of unjust enrichment, fraud and negligent misrepresentation and in violation of the Magnuson Moss Warranty Act, the Illinois Consumer Fraud and Deceptive Business Practices Act and several state consumer fraud acts.
Marquez wants to represent an Illinois class and multistate consumer fraud class of individuals who have purchased a mini bottle of Fireball Cinnamon within the statutes of limitations for each alleged cause of action.
She demands a jury trial and requests injunctive relief along with an award of monetary, statutory and/or punitive damages for herself and all class members.
In other booze news, last month, Coca-Cola asked a federal judge in New York to dismiss claims it misleadingly labels its Topo Chico brand ready-to-drink hard margherita products because they don’t contain any tequila.
Have you purchased a Fireball Cinnamon mini bottle? Let us know in the comments.
The plaintiff is represented by Spencer Sheehan of Sheehan & Associates PC.
The Fireball Cinnamon class action lawsuit is Marquez, et al. v. Sazerac Co. Inc., Case No. 1:23-cv-00097, in the U.S. District Court for the Northern District of Illinois.
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1,496 thoughts onFireball Cinnamon class action claims mini bottles not actual whisky
Scammy
That is not right please add me on.
This is bullshit!!! I wanted Fireball and not some knockoff shit that has no whiskey in it!!!! I used to be a very big fan of fireball and now I don’t know…
Wow I have wasted so much money on these, please add me
Wow this is crazy I literally drink these every day it’s what I drink because I don’t like hard liquor my girlfriend turned me on to them about 5 or 6 years ago and I have been drinking them every since they are so convenient and not to mention it goes great in coffee WOW I’m just mind boggled right now. Okay so how do I sign up for the lawsuit if possible in Michigan if not who do I contact for suit in Michigan .
I buy Fireball all the time, I but Mini’s when I’m in Laughlin and carry them with! Some of the Casinos won’t comp hard liquor!
I really don’t know how many I have bought, but it’s been quit a lot.
Who do I call in Florida about this lawsuit???
I buy at least 6 bottles a day I was wondering why I wasn’t feeling a buzz EVERYDAY
I have purchased many bottles of fireball I have proof of purchase.This was so convenient to buy them from the corner store here in Houston,Tx.
Yes I have bought several including the candy cane and buckets for Christmas gifts.
I buy lots of small Fireball “small airplane size” bottles all the time. I also buy the large. I usually mix with Rum Chata but many times I just drink for a nice quick shot of Fireball. Why would these makers do that? Sure saving lots of money. I’m thinking about those tubs of the Fireball shots they sell, I have bought those but plenty of of the onesies. Unfortunately, I don’t keep proof of purchase on them because I drink them and never thought of a law suit. But been drinking Fireball for about 7-10 years now.
I have also bought many miniature bottles of Fireballs not knowing there was no whiskey in them!
What a ripoff!!
Please add me to the list.
I have one right now that’s frozen. I buy these all the time because they’re quick and easy to take shots. And I love the taste, but what’s the whole point of buying them if I can’t get drunk off of them
How can we get the class action lawsuit in New York?