Snapple drinks not ‘all natural,’ contain ‘coloring agents,’ class action lawsuit claims

Top Class Actions’s website and social media posts use affiliate links. If you make a purchase using such links, we may receive a commission, but it will not result in any additional charges to you. Please review our Affiliate Link Disclosure for more information.

Nine Snapple products labeled “All Natural” contain coloring agents consumers would not expect, claims a class action lawsuit filed Wednesday.  

Lead plaintiffs, Darlene Harris, Stephanie Escobar, and Annemarie Newbold want to represent other consumers nationwide who they say were allegedly misled by the words “All Natural” displayed prominently on the front labels of a variety of Snapple beverages. The class action lawsuit accuses Snapple Beverage Corp and parent company Keurig Dr. Pepper Inc of false advertising, breach of warranty, and violation of California consumer protection laws.  

The class action lawsuit points out nine Snapple drinks that claim to be “All Natural”: 

• Apple, 
• Watermelon Lemonade 
• Kiwi Strawberry 
• Mango Madness 
• Orangeade 
• Raspberry Peach 
• Strawberry Pineapple Lemonade 
• Lemonade 
• Pink Lemonade 

The label on these varieties depicts a sun over the brand “Snapple,” with the words “All Natural,” say the plaintiffs who claimed they purchased the drinks because they claimed to be natural.  

“In reality, and unbeknownst to consumers who rely on Defendants’ name and reputation, the Products contain added coloring, rendering the ‘All Natural’ labels false, misleading, and deceptive,” contends the class action lawsuit.  

The plaintiffs accuse Snapple, one of the country’s leading producers of beverage products, of cashing in on consumers’ increasing demand for healthy and natural products.  

Specifically, the class action lawsuit alleges that Snapple uses “vegetable and fruit juice concentrates,” “vegetable juice concentrates,” “fruit juice concentrates,” and/or “beta carotene” as coloring agents in the drinks. The plaintiffs say that they and other consumers would not expect these types of ingredients in a product labeled “All Natural.” 

Indeed, the plaintiffs claim that they and other consumers would not have purchased or paid as much for the Snapple drinks had they known they contained the added food coloring agents.  

The plaintiffs want to represent US consumers who purchased Snapple drinks labeled as “All Natural” within the past four years, as well as California and Kentucky subclasses. The class action lawsuit wants Snapple to pay consumers back for the premium they paid on the allegedly falsely advertised “All Natural” drinks. In addition, the plaintiffs want a court order forcing Snapple to conduct a corrective advertising campaign.  

Do you buy “All Natural” Snapple? Do you think the drink was falsely advertised? Tell us in the comment section below! 

The lead plaintiffs are represented by Ryan J. Clarkson, Shireen M. Clarkson, and Yana Hart of Clarkson Law Firm, PC.  

The Snapple “all natural” drinks class action lawsuit is Harris, et al. v. Snapple Beverage Corp., et al., Case No. 2:21-at-00599 in the U.S. District Court for the Eastern District of California.  

Read About More Class Action Lawsuits & Class Action Settlements:

• Snapple Falsely Advertises Drinks With Added Coloring as ‘All Natural,’ Class Action Claims
• Snapple Looking to Squeeze Out of ‘Sorta Sweet’ Tea Class Action Lawsuit
• Do You Qualify: Toxic Baby Food | Autism and Other Disorders Lawsuit Claim Review
• Do You Qualify: JUUL Seizure Class Action Lawsuit Investigation