L’Oreal class action claims company misleads consumers about skin-smoothing effects of collagen products

L’Oreal collagen class action lawsuit overview:

• Who: A New York federal judge denied a motion to dismiss a class action lawsuit alleging L’Oreal misrepresents the benefits of collagen in anti-aging products.
• Why: The judge found the plaintiffs sufficiently argued that the product packaging could mislead reasonable consumers.
• Where: The L’Oreal class action lawsuit was filed in New York federal court.

L’Oreal USA Inc. must face a class action lawsuit alleging it misleads customers about the collagen ingredients in its anti-aging products, a New York federal judge has decided.

On Sept. 27, U.S. District Judge Andrew L. Carter Jr. denied L’Oreal’s motion to dismiss the L’Oreal class action lawsuit after finding plaintiffs Rocio Lopez and Rachel Lumbra sufficiently argued that the product packaging could mislead consumers into believing collagen is the active anti-aging ingredient.

L’Oreal class action lawsuit says plaintiffs paid premium for collagen anti-aging products

Lopez and Lumbra allege they purchased L’Oreal Collagen Moisture Filler Day/Night Cream and Fragrance-Free Collagen Moisture Filler Daily Moisturizer because they believed the collagen ingredients would reduce the signs of aging and smooth wrinkles.

However, the L’Oreal class action lawsuit alleges that topically applied collagen is ineffective as an anti-aging ingredient because the molecular structure renders it too large to be absorbed by the skin.

In its motion to dismiss the L’Oreal collagen class action lawsuit, the cosmetics company argued that collagen was intended to be a moisturizer. Judge Carter acknowledged this point but was persuaded by the plaintiffs’ argument that they paid a premium for the product because they believed collagen to be the active anti-aging ingredient.

“The products contain no qualifying language regarding the inability for the collagen or collagen-related ingredients to penetrate the skin,” Judge Carter writes in the order. “Instead, the language on the products serve to further link the products with the benefits of collagen.”

Judge Carter found that it was plausible that reasonable consumers would see a product called “Collagen Moisture Filler” that promises to “smooth wrinkles” and believe the cosmetic benefits were associated with the collagen ingredient.

L’Oreal also faces a class action lawsuit alleging its virtual try-on tool collects users’ biometric facial information without their informed consent. Another L’Oreal class action lawsuit alleges the cosmetic company’s website is inaccessible to blind users.

Do you think the L’Oreal collagen product labels mislead consumers about the anti-aging benefits of topical collagen? Tell us about it in the comments!

The plaintiffs are represented by Alec M. Leslie and Brittany S. Scott of Bursor & Fisher PA.

The L’Oreal collagen class action lawsuit is Lopez, et al. v. L’Oreal USA Inc., Case No. 1:21-cv-07300, in the U.S. District Court for the Southern District of New York.

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