GNC Class Action Lawsuit: Vitamin E Oil is Mostly Vegetable Oil

GNC customers have filed a class action lawsuit claiming that the company’s Vitamin E Skin Oil is mostly vegetable oil and lacks the benefits of real vitamin E.

The GNC Vitamin E Skin Oil class action lawsuit was filed by Toby Brock, who claims she purchased the oil from GNC believing it to be primarily or exclusively vitamin E oil.

She says after she purchased the product, she discovered it was made primarily from safflower oil, an inexpensive type of vegetable oil that does not give the same benefits as vitamin E oil.

According to Brock, had she known that the product was not mainly vitamin E oil, she would not have purchased it, or would not have paid as much as she did. She argues that many other consumers were similarly misled and financially injured.

The GNC Vitamin E Skin Oil class action lawsuit states that Brock purchased the vitamin E oil from a Los Angeles GNC store in the summer of 2019 for around $12. According to Brock, she relied on GNC’s labeling of the product, which represented the product as “Vitamin E Skin Oil.”

The Vitamin E Skin Oil class action lawsuit goes on to say that GNC sold these products across the country, with the same labeling. Allegedly, each front label bears the words “Vitamin E Skin Oil” in large font, capital lettering. According to the GNC claims, safflower oil is not present on the front of the label. 

This label allegedly gives consumers the impression that the product is made primarily or exclusively from vitamin E. However, safflower oil makes up most of the product.

According to Brock, safflower oil is not as desirable to consumers as vitamin E oil, because it does not have the same purported benefits. Allegedly, consumers seek out vitamin E oil for its reported ability to protect cells from damage and the ability to reduce signs of aging.

Brock says vitamin E oil “is a powerful, fat-soluble antioxidant that can help rejuvenate human skin and overall health.”

In contrast, safflower oil is not as valuable to consumers because it does not possess the same benefits. The GNC vitamin E oil class action lawsuit argues that GNC replaced a valuable product with a cheaper, useless one in the interest of making a profit at the expense of consumers.

She seeks damages on behalf of herself and all other consumers who were comparably affected.

Have you purchased Vitamin E oil and discovered it contained other oils? Tell us more in the comment section below.

Brock is represented by Ryan J. Clarkson, Shireen M. Clarkson, and Matthew T. Theriault of Clarkson Law Firm PC.

The GNC Vitamin E Skin Oil False Advertising Class Action Lawsuit is Toby Brock v. GNC Holdings Inc., et al., Case No. 2:20-cv-00785, in the U.S. District Court for the Central District of California.

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