Trader Joe’s ‘All Natural’ Class Action Settlement

Trader Joe’s Co. has agreed to settle a class action lawsuit alleging it deceptively labeled some of its products as “All Natural” or “100% Natural.” If you purchased Trader Joe’s products with these labels between Oct. 24, 2007 and Feb. 6, 2014, you could receive payment from the Trader Joe’s class action settlement.

Who’s Eligible

Class Members of the Trader Joe’s class action settlement include anyone who, between Oct. 24, 2007 and Feb. 6, 2014, purchased Trader Joe’s food products that were labeled “All Natural” or “100% Natural” but allegedly contained synthetic ingredients.

The products covered by the class action settlement include:

• Joe-Joe’s Chocolate Vanilla Crème Cookies
• Joe-Joe’s Chocolate Sandwich Crème Cookies
• Trader Joe’s Jumbo Cinnamon Rolls
• Trader Joe’s Buttermilk Biscuits
• Trader Giotto’s 100% Natural Fat Free Ricotta Cheese
• Trader Joe’s Fresh Pressed Apple Juice

Potential Award

Class Members who submit timely Claim Forms will be eligible to receive payment for up to 10 total purchases of any of the following products:

• Joe-Joe’s Chocolate Vanilla Crème Cookies ($2.70)
• Joe-Joe’s Chocolate Sandwich Crème Cookies ($2.70)
• Trader Joe’s Jumbo Cinnamon Rolls ($3.99)
• Trader Joe’s Buttermilk Biscuits ($2.93)
• Trader Giotto’s 100% Natural Fat Free Ricotta Cheese ($3.62)
• Trader Joe’s Fresh Pressed Apple Juice ($2.79)

Class Members who provide proof of purchase can receive compensation for more than 10 total purchases of these products.

Proof of Purchase

Proof of Purchase is not required for claims of 10 or fewer products. Class Members who wish to submit claims for more than 10 total products must also submit valid proof of purchase, such as receipts or other documentation, for each additional product claim.

Claim Form

Claim Form Deadline

6/16/2014

Case Name

Larsen, et al. v. Trader Joe’s Company, Case No. 3:11-cv-05188-WHO, in the U.S. District Court for the Northern District of California.

Case Summary

The Trader Joe’s class action settlement will resolve a class action lawsuit that alleged certain Trader Joe’s products were improperly labeled, marketed, supplied and sold as “All Natural” and/or “100% Natural” even though they contained one or more of the allegedly synthetic ingredients: ascorbic acid, cocoa processed with alkali, sodium acid pyrophosphate, xanthan gum, vegetable monoglycerides and vegetable diglycerides.

Trader Joes denies the allegations and asserts that its products’ labels were truthful, not misleading, and consistent with the law. However, the company agreed to settle the class action lawsuit to avoid the expense, inconvenience and burden of protracted litigation. The proposed class action settlement was preliminarily approved in February.

Final Hearing

7/9/2014

Settlement Website

www.TJAllNaturalClassAction.com

Claims Administrator

Trader Joe’s Settlement
P.O. Box 3063
Fairbault, MN 55021-2663
info@tjallnaturalclassaction.com
1-855-793-1363

Class Counsel

Michael D. Braun
BRAUN LAW GROUP PC

Joseph N. Kravec, Jr.
FEINSTEIN DOYLE PAYNE & KRAVEC LLC

Janet Lindner Spielberg
LAW OFFICE OF JANET LINDNER SPIELBERG

Defense Counsel

N/A

UPDATE: The Trader Joe’s ‘All Natural’ class action settlement received final approval on July 11, 2014.

UPDATE 2: Checks for the Trader Joe’s class action settlement were mailed Dec. 23. Congratulations to our viewers who filed claims and got paid!