Duracell Ultra Batteries Class Action Lawsuit Settlement

A settlement has been reached in class action lawsuits against The Gillette Co. and The Procter & Gamble Co., resolving allegations that they falsely advertised and marketed some of their Duracell batteries. If you purchased Duracell Ultra Advanced or Duracell Ultra Power AA or AAA alkaline batteries, you may be eligible to receive up to $12 cash from the class action settlement.

UPDATE: On Apr. 11, 2016, Top Class Actions readers started receiving checks from the Duracell Ultra Batteries Class Action Settlement.

Who’s Eligible

Class Members of the Duracell Ultra battery class action settlement include all persons in the United States who purchased AA or AAA Duracell brand Ultra Advanced and/or Ultra Power batteries at retail any time after June 2009.

Potential Award

$3 – $12 depending on how many Duracell batteries you purchased, and if you have proof.

Proof of Purchase

Proof of purchase is not required. However, Class Members who submit a valid Claim Form with proof of purchase, such as a register receipt or documentation showing the price paid for the batteries, may claim $3 per pack of Duracell Ultra Batteries for a total of up to $12. Class Members who submit a valid Claim Form without proof of purchase may claim $3 per pack of Duracell Ultra Batteries for a total of up to $6.

Claim Form

Claim Form Deadline

4/10/2014

Case Name

Joshua Poertner v. The Gillette Company and the Procter & Gamble Company, Case No. 6:12-cv-00803-GAP-DAP, in the U.S. District Court for the Middle District of Florida

Case Summary

The Duracell battery settlement will resolve class action lawsuits that allege Gillette and P&G engaged in deceptive and misleading advertising and marketing of Duracell Ultra Batteries. The plaintiffs claimed that the use of statements such as “Up to 30% Longer in Toys* *vs. Ultra Digital” and “Our Longest Lasting” deceived consumers into purchasing Duracell Ultra Batteries.

Gillette and P&G deny all wrongdoing and continue to stand by their Duracell products and advertising, but have agreed to provide refunds to consumers under a class action settlement that was preliminarily approved on Nov. 5, 2013.

Final Hearing

3/21/14

Settlement Website

www.UltraBatteriesSettlement.com

Claims Administrator

Poertner Claims Administrator
P.O. Box 43224
Providence, RI 02940-3224
1-855-564-7380

Class Counsel

E. Clayton Lowe
THE LOWE LAW FIRM LLC

Dennis Pantazis
Joshua R. Gale
WIGGINS CHILDS QUINN & PANTAZIS LLC

Peter A. Grammas
THE LAW OFFICE OF PETER A. GRAMMAS

Robert C. Schubert
Noah M. Schubert
SCHUBERT JONCKHEER & KOLBE LLP

Defense Counsel

Darren K. Cottriel
JONES DAY