$9M Dr. Squatch soap false advertising class action settlement

Dr. Squatch agreed to pay $9 million as part of a class action settlement to resolve claims that it falsely advertised its products as “natural” despite containing synthetic ingredients.

The Dr. Squatch settlement benefits consumers who purchased Dr. Squatch products labeled “natural” between Nov. 1, 2018, and Aug. 29, 2026.

According to a class action lawsuit, Dr. Squatch’s products are not as “natural” as the brand claims and, in reality, contain synthetic ingredients despite being marketed as “natural.” The plaintiffs claim they were misled by Dr. Squatch soap marketing and paid a premium for the brand’s products based on the false belief that they were “natural.”

Dr. Squatch is a men’s personal care brand that sells soap, shampoo, conditioner, deodorant, cologne and other products.

Dr. Squatch has not admitted any wrongdoing but agreed to resolve these allegations with a $9 million class action settlement.

Under the terms of the Dr. Squatch settlement, class members can receive a cash payment based on the number of products they purchased during the class period and whether they can provide proof of purchase.

Class members can receive $0.50 for each purchased product. Class members who provide proof of purchase can claim up to 20 purchased products for a maximum payment of $10. Class members without proof of purchase can claim up to five purchased products for a maximum payment of $2.50. Class members with both types of claims, proof of purchase or no proof, can receive cumulative benefits or a maximum payment of $12.50.

The deadline for exclusion and objection is Oct. 13, 2026.

The final approval hearing for the Dr. Squatch soap class action settlement is scheduled for March 2, 2027.

To receive settlement benefits, class members must submit a valid claim form by Nov. 27, 2026.

Who’s Eligible

The class action settlement benefits consumers who purchased certain Dr. Squatch products between Nov. 1, 2018, and Aug. 29, 2026.

Potential Award

Up to $12.50

Proof of Purchase

Proof of purchase required for larger payments. Consumers must provide the name of the product purchased, the date of purchase and the location of purchase.

Claim Form

NOTE: If you do not qualify for this settlement do NOT file a claim.

Remember: you are submitting your claim under penalty of perjury. You are also harming other eligible Class Members by submitting a fraudulent claim. If you’re unsure if you qualify, please read the FAQ section of the Settlement Administrator’s website to ensure you meet all standards (Top Class Actions is not a Settlement Administrator). If you don’t qualify for this settlement, check out our database of other open class action settlements you may be eligible for.

Claim Form Deadline

11/27/2026

Case Name

Guzman, et al. v. Dr. Squatch LLC, Case No. 25STCV03523, in the Superior Court of California for the County of Los Angeles

Final Hearing

03/02/2027

Settlement Website

PersonalCareProductsSettlement.com

Claims Administrator

Dr. Squatch Settlement Administrator
P.O. Box 1389
Baton Rouge, LA 70821
[email protected]
855-706-1956

Class Counsel

Adrian R. Bacon
LAW OFFICES OF TODD M. FRIEDMAN P.C.

Michael R. Reese
REESE LLP

Defense Counsel

Manny Caixeiro
Amit Rana
VENABLE LLP