Sarah Mirando  |  April 5, 2012

Category: Consumer News

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Simply OrangeAccording to the class action lawsuit, Simply Orange undergoes extensive processing and relies on added aroma and flavoring not found in nature, despite a label that prominently reads: “100% Pure Squeezed Orange Juice.”

“Coca-Cola misrepresented that Simply Orange was 100% pure and natural orange juice when in fact it was not,” the Simply Orange class action lawsuit says. The lawsuit claims Simply Orange undergoes extensive industrial processing that tweaks the orange juice into an artificial consistency, look, and smell.

The Simply Orange class action lawsuit further says that chemically engineered “flavor packets” are added to Simply Orange in order to mimic the flavor of natural orange juice.

The Simply Orange juice class action lawsuit is accusing Coca Cola of fraud and misrepresentation for inducing consumers into paying a premium price for the product due to their belief that it is fresh and unadulterated orange juice. It is seeking class-action status on behalf of consumers misled by the product’s “100% Pure Squeezed Orange Juice” label.

A spokeswoman for Coca-Cola said the lawsuit is “without merit.”

The case is Randall Davis v. The Coca-Cola Co., Case No. 12-cv-02391, U.S. District Court, District of Illinois.

 

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190 thoughts onSimply Orange Juice Class Action Lawsuit

  1. Eivey says:

    I’ve also been buying this for years and thought it was natural and healthier than the other oj on the market.

  2. joseph Garcia says:

    Such a breach of trust the consumer is lied to . How do I join this action??

  3. Elizabeth Todd says:

    I have been buying this for years too. I have told my children for years to drink it, that’s it’s good for them and besides it’s all natural and fresh. But I see no where to file a claim against them. I just find this out after at least drinking it for 4 years. :(

  4. julia richardson says:

    how do I sign up for this ?
    I used it for many years.

  5. julia richardson says:

    how do i sign u for this, used it all the time.

  6. Moses Alcantara says:

    Wow I bought this every morning before school thinking it would help me

  7. coquese green says:

    # 4
    I am very upset to hear that the orange juice i buy is not healthy .

    Please add my name to this class action.

    Thank You
    Coquese Green

  8. libby says:

    i buy this all the time thought it was good for me i have some now in my frige now

  9. Anonymous says:

    Ive been buying this S**T for years now thinking its the best thing for me and my family to find that im beeing lied to sickens me. Ive used simply apple, and orange since 2007.

  10. Anonymous says:

    It makes me sick to finds this out, we think we are giving our kids something good for them and trying to be heathy. Then the question is what else?

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