Honest class action lawsuit overview:
- Who: Plaintiff Kenya Winston filed a class action lawsuit against The Honest Company Inc.
- Why: Winston claims Honest falsely advertises its Conditioning Detangler and Shampoo + Body Wash products as hypoallergenic.
- Where: The class action lawsuit was filed in California federal court.
The Honest Company advertises its Conditioning Detangler and Shampoo + Body Wash products as “hypoallergenic” despite allegedly containing fragrance allergens, a new class action lawsuit alleges.
Plaintiff Kenya Winston’s class action lawsuit claims Honest’s Conditioning Detangler and Shampoo + Body Wash products contain the fragrance allergens linalool and limonene despite the product claiming to be hypoallergenic.
Winston argues Honest prominently places the hypoallergenic claim on the principal display panel of its Conditioning Detangler and Shampoo + Body Wash products, which include a badge bearing the image of a smiling infant.
“Plaintiff and class members reasonably believed that ‘hypoallergenic’ as used by the defendant meant that, at a minimum, the products would not be formulated with known fragrance allergens,” the Honest class action lawsuit says.
Winston wants to represent a nationwide class and California subclass of consumers who purchased Honest’s Conditioning Detangler and Shampoo + Body Wash products during the applicable class period.
Honest’s hypoallergenic claims ‘false, misleading,’ class action alleges
Winston argues Honest’s alleged misrepresentations about the hypoallergenic qualities of its Conditioning Detangler and Shampoo + Body Wash products led consumers to pay a premium price for them.
“By deceiving consumers about the nature, quality and formulation of its products, the defendant was able to capture market share from competing products and command a price premium, increasing its own sales and profits,” the Honest class action lawsuit says.
Winston claims Honest breached its warranties and violated California’s Unfair Competition Law, False Advertising Law and Consumers Legal Remedies Act.
The plaintiff demands a jury trial and requests declaratory and injunctive relief and an award of compensatory and punitive damages for herself and all class members.
A consumer filed a similar class action lawsuit against CVS Pharmacy earlier this year, accusing the company of falsely advertising its toddler cleansing wipes as hypoallergenic despite the presence of added fragrance, a known allergen.
Have you ever bought Honest Conditioning Detangler or Shampoo + Body Wash products? Let us know in the comments.
The plaintiff is represented by Michael D. Braun of Kuzyk Law LLP and Peter N. Wasylyk of the Law Offices of Peter N. Wasylyk.
The Honest class action lawsuit is Winston v. The Honest Company Inc., Case No. 3:26-cv-12779, in the U.S. District Court for the Northern District of California.
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