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A proposed class action lawsuit claims that Method cleaning products are falsely advertised and labeled as containing natural or naturally derived ingredients when they are actually made from harmful synthetic ingredients.
Plaintiff Keith Daughtery of New York filed a false advertising class action lawsuit against People Against Dirty, the owner of Method Products, last Friday.
Daughtery alleges the household cleaning product company misrepresents that its Method cleaning products are “natural” and/or “naturally derived” when in fact they contain unnatural ingredients and chemicals that are artificial, synthetic, and highly processed.
In particular, he says he has been purchasing Method cleaning products for the last three years, specifically Method Naturally Derived Foaming Hand Wash, Method Natural All-Purpose Surface Cleaning Spray, and Method Naturally Derived 4X Concentrated Laundry Detergent.
When purchasing the products, Daughtery claims he read and relied on the prominent representation on the front of the products’ labels that the items were comprised of “natural” and/or “naturally derived” ingredients.
Among the 17 products listed in this Method false advertising lawsuit, each reportedly contains one or more of the following ingredients that are unnatural or highly processed: citric acid, benzyl alcohol, butylene glycol, glycerin, lactic acid, colorant, and fragrance, etc.
The lawsuit also contends that Method knowingly and negligently employed a marketing strategy designed to intentionally deceive customers.
This allegedly deceptive advertising practice allows the company to charge a premium price for their cleaning products, stimulating sales and enhancing profits.
“[Daughtery] would not have purchased Defendants’ Products or would not have paid as much for the Products, had he known that the Products were not ‘Natural’ and/or ‘Naturally Derived’, but in fact contain artificial, synthetic, and/or highly processed ingredients,” the lawsuit states.
Daughtery brings this action individually and as a class action consisting of a nationwide class of consumers who purchased Method cleaning products for personal use and not for resale. He also seeks to represent of New York subclass.
According to the lawsuit, Daughtery is requesting damages and equitable relief for violations of New York consumer protection laws and unjust enrichment.
He is also asking the court to grant an injunctive order prohibiting Method from advertising or selling their cleaning products as being “natural” or “naturally derived.”
This is not the only legal action Method is facing over its product labeling and advertising. In September, another New York city consumer, Wesley Vincent, filed a consumer class action lawsuit against Method alleging its cleaning products actually contain a number of synthetic ingredients.
Vincent is seeking to represent a certified nationwide Class of consumers who purchased Method cleaning products believing they were “natural” and “non-toxic.”
Daughtery is represented by Jeffrey J. Sherrin of O’Connell & Aronowitz PC and Lori G. Feldman of Levi & Korsinsky LLP.
The Method Cleaning Products False Advertising Class Action Lawsuit is Daughtery v. Method Products PBC et al., Case No. 1:16-cv-1226-MAD/DJS in the U.S. District Court for the Northern District of New York.
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29 thoughts onMethod Cleaning Products Class Action Says ‘Natural’ Label is False
Been buying Method at both Target & Walmart for at least the past 3 years. That said I was willing to pay more for what I THOUGHT were safer all natural preduces. Now I feel Totally defrauded. Need to be included in this class action lawsuit. Thank you.
Include me in their lawsuit
In the past, I was a frequent purchaser of Method products because of what was stated on their products as being natural and naturally derived, until I did research on my own and discovered Method’s statements and claims are a complete lie. I hope that more people will research Method’s ingredients and stop using the products based on Method’s claims. The USDA needs to regulate the term “natural” and “natural derived” because it has led to many companies viciously using the terms to dupe us consumers into believing that their products are safe.
I buy their products from Walmart, include me in this lawsuit please
This is such BS. The products are in the natural/organic section of the store and are marketed as such. I buy Method stuff all the time. Sick of getting duped by companies like this!
I purchase Method products from Target all the time and felt good about it because of the natural labeling. I’m very disappointed….especially since I’ve used these unnatural products around my babies.
I have used Method products because I thought they were natural. Purchased through Target.
I use Method products all of the time. I have been led to believe the products are natural and environmentally friendly. Is this information incorrect?
Everyone is lawsuit happy. I never believed Method products were natural – you know why? Because I would READ THE INGREDIENTS. Geeze. I could never understand the hype of Method.
Should they change their marketing? Perhaps. But this Daugherty (a lawyer himself?) wants damages.
Caveat Emptor.
Making a lying company pay serves as a deterrent to another company, or the original company, lying in the future. I remember the scandal in China maybe 10-15 years ago where a company added propylene glycol to milk. The owner of the company, or maybe the manager, was executed three days later. In the US 8-10 heads of tobacco companies lie under oath to congress that they didn´t know cigarettes cause cancer — not one was prosecuted. Maybe if they had all been executed we would have more honesty from big companies. Iceland threw bankers in jail, not one was jailed in the US. I don´t believe in capital punishment, but maybe I would support it for lying business executives.
Trying to find help with “Care Credit”. My debt has been sold numerous times- I send money every month to whom? I am one of the original victims of this credit “offer” in the dentist’ chair no less. How can you help me ?
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